In consumer goods growth often happens where strategy meets the shopper: at the point of sale.
During Speed Dating de Talento Costa Rica a leading global FMCG company will open conversations with professionals who understand how to translate commercial strategy into strong retail execution.
Sheraton Hotel San José
March 13
About the role
As Shopper Development Manager you will play a key role in coordinating the execution of commercial strategies across different retail channels.
You will help ensure that category strategy shopper insights and sales execution align to drive growth working closely with sales teams retail marketing and in-store execution teams.
This role focuses on connecting strategy with performance at the shelf.
Key responsibilities
Monitor and ensure execution of the 5Ps (Product Price Placement Promotion and POP materials) across channels
Coordinate implementation of product launches shopper campaigns and promotional initiatives
Analyze the performance of the 5Ps and recommend action plans to improve commercial results
Monitor competitive activity at the point of sale including SOS SOE and promotional execution
Manage monthly controls to optimize investments including Gross-to-Net (GTN) inventory and SKU rotation
Evaluate promotional performance together with finance teams to improve future promotional strategies
Identify assortment opportunities including SKU listings and discontinuations
Coordinate the implementation of POP materials and in-store visibility initiatives
Maintain accurate demand planning information for promotional and off-shelf activities
Support meetings with key customers to ensure alignment and engagement
What we are looking for
Bachelors degree in Business Administration Marketing Engineering or related fields
35 years of experience in commercial roles including field sales experience
Strong understanding of retail environments assortment management and 5P execution
Advanced Excel and Google Workspace proficiency
Experience with business intelligence and market insight tools (Nielsen IQ dashboards etc.)
Advanced English
Nice to have:
Experience with Power BI Tableau or similar analytics tools
Why this conversation matters
This role connects shopper insights retail execution and commercial strategy within a highly dynamic FMCG environment.
An ideal opportunity for professionals who enjoy turning in-store insights into real business growth.
Speed Dating de Talento could be the starting point.
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