Manager, Paid Search & Social

We are seeking a lead Paid Search & Social Manager to join our dynamic marketing team.

The ideal candidate will handle and own the buying process optimization and reporting on media execution for multiple lines of business and channels and developing implementing handling search and social campaigns.

This role requires a strategic problem solver with a strong analytical demeanor excellent ability to communicate and collaborate across multiple business partners.

Position Responsibilities:

• Develop implement and manage campaigns: Build and complete advertising campaigns across various platforms like Google Ads Facebook Instagram LinkedIn etc.

• Platform-specific strategies: Understand the nuances of each platform and tailor campaigns to bring to bear their strengths.

• Apply historical data and market trends to predict future campaign performance.

• Improve budget allocation by distributing the budget efficiently across different campaigns to increase return on investment.

• Continuous improvement: Regularly analyze campaign performance adjust campaigns and improve results.

• Performance metrics: Concentrate on crucial performance measures like KPIs click-through rates (CTR) conversion rates cost per acquisition (CPA) and ROAS.

Required Qualifications:

• Google Marketing Certification with 5 years of valid enterpriseexperience working with SA360 Google Ads Meta Ads LinkedIn Campaign Manager.

• Technical expertise and understanding the technical aspects of these platforms.

Preferred Qualifications:

• Bachelors Degree or equivalent experience in Marketing or Business

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.