Business Development Representative

This is a remote position.

About Fountain Forward:

Fountain Forward is a dynamic and results-oriented automotive marketing company dedicated to helping dealerships thrive in todays competitive landscape. We empower our clients to sell more cars by leveraging the power of data-driven insights

At Fountain Forward we generate qualified leads through our online advertising system guiding potential clients to valuable blog content and offering an introductory analysis upon form submission. We are now building a sophisticated long-term nurture sequence to effectively engage these leads and convert them into valuable clients. Moreover on top of our inbound leads system we are actively looking for a BDR to increase lead generation through cold outbound efforts and activate previously engaged leads.

Job Summary:

Fountain Forward is seeking a highly motivated and results-driven Business Development Representative (BDR) to join our growing sales team. Reporting directly to the Sales Director the BDR will be instrumental in GENERATING managing and nurturing inbound leads generated through our online marketing efforts. Furthermore an ideal BDR will use the database of prospects by following and creating sequences to re-engage previous opportunities. This role will be crucial in developing and executing our new long-term nurture strategy within Salesforce ensuring consistent engagement and ultimately driving sales opportunities. The ideal candidate will be a proactive communicator detail-oriented and possess a strong understanding of sales processes and Salesforce.

Responsibilities:

• Lead Generation: Proactively explore and implement strategies to generate new qualified leads including but not limited to (these leads will be used to set Strategy Analysis meetings for Sales Director):
  

• Cold Outreach: Utilizing Fountain Forwards Salesforce of Cold Leads leverage cold calling texting and emailing to generate SQLs
  

• Broad Marketing: Working with the Sales Director implementing strategies to do large-scale marketing to current inbound prospects lost opportunities and cold leads
  

• Leverage Referrals: Using your own book of business as well as Fountain Forwards current client list creating an ongoing source of internal and external referrals
  

• LinkedIn Outreach: Identifying and engaging with key decision-makers (e.g. General Managers Sales Managers Marketing Directors) at automotive dealerships through targeted outreach and networking.
  

• Secondary Accountabilities and Strategies
  

• Industry-Specific Online Research: Identifying dealerships that may benefit from Fountain Forwards services through online research industry publications and competitor analysis (these include NADA Automotive News Digital Dealer etc)
  

• Exploring Partnerships: Identifying potential strategic partnerships with complementary businesses within the automotive ecosystem.
  

• Webinars and Online Events: Assisting in the planning and promotion of webinars or online events targeted at automotive dealerships to capture leads.
  

• Minimum Key Performance Indicators
  

• Maintain and hit weekly and monthly outbound call activity (minimum of 250 calls per week ideal candidates will exceed 400 weekly)
  

• Create a minimum of 30 SQLs per month based on referrals CRM mining and cold output
  

• 100% Salesforce data accuracy for any inbound or outbound Lead or SQL
  

• 24 hour turnaround on inbound Lead to appointment set
  

• 48 hour turnaround on data collection post appointment
  

• Lead Management and Qualification:
  

• Thoroughly review and understand inbound leads generated from online form submissions. Prequalify leads through online research.
  

• Develop highly personalized outreach campaigns that demonstrate a deep understanding of the individual prospects role dealership and the unique challenges of the current automotive market.
  

• Conduct initial outreach (primarily via phone) to understand the prospects needs challenges and current marketing strategies.
  

• Qualify leads based on established criteria and identify strong potential clients for further engagement by the Sales Director.
  

• Maintain accurate and up-to-date records of all interactions and lead status within Salesforce.
  

• Development and Execution of Long-Term Nurture Sequences:
  

• Collaborate closely with the Sales Director to develop a comprehensive long-term nurture strategy within Salesforce.
  

• Learn and understand the principles of effective lead nurturing including optimal contact frequency and content mapping.
  

• Assist in the creation of engaging and valuable email and SMS content tailored to different stages of the buyers journey.
  

• Build and implement automated nurture sequences within Salesforce incorporating email campaigns SMS messages and task triggers for follow-up calls.
  

• Monitor the performance of nurture sequences track key metrics (open rates click-through rates engagement) and identify areas for optimization.
  

• Continuously refine nurture content and timing based on performance data and feedback.
  

• Sales Support and Collaboration:
  

• Schedule qualified meetings and product demonstrations for the Sales Director.
  

• Provide the Sales Director with detailed summaries of lead interactions and key prospect information in order to ensure full transparency and a seamless handoff.
  

• Collaborate with the marketing team to ensure alignment between lead generation and nurturing efforts.
  

• Stay informed about Fountain Forwards services industry trends and competitor activities.
  

• Provide support for the Sales Director to keep qualified leads engaged and contributing throughout the sales process
  

• Process Improvement and Documentation:
  

• Document the established long-term nurture process within Salesforce for future reference and training purposes.
  

• Identify opportunities to improve the efficiency and effectiveness of the lead management and nurturing processes.
  

• Provide feedback to the Sales Director on lead quality and potential improvements to the lead generation process.
  

• Learning and Development:
  

• Actively learn and understand Fountain Forwards unique value proposition and how our services benefit automotive dealerships.
  

• Become proficient in using Salesforce and its marketing automation capabilities.
  

• Participate in sales training and development programs as required with the ability to move upward internally based on goal attainment.
  

Requirements

Qualifications:

• 3 years of experience in business development sales or a related customer-facing role.
  

• Proven ability to manage and nurture leads effectively.
  

• Strong communication and interpersonal skills both written and verbal.
  

• Excellent organizational and time management skills with a strong attention to detail.
  

• Proficiency in using CRM systems preferably Salesforce.
  

• A proactive and self-motivated approach with a strong desire to achieve results.
  

• Ability to learn quickly and adapt to new processes and technologies.
  

• Optional: Experience in the automotive industry or marketing is a plus.
  

• Optional: Fluency in English and Spanish is a plus depending on your target market.
  

Benefits

How We Work:

• Freedom and flexibility. Were a team working from around the world. That is as long as they show up on our weekly calls do their job correctly and have a good sense of accountability.
  

• Autonomy and ownership. Working on a distributed team means you dont have someone micromanaging you or looking over your shoulder to make sure youre getting things done. Were a team of do-ers who take full ownership for their results.
  

• Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.
  

THE PERKS!

• Remote-First Culture: Work from homeor anywhere in the world. We value results not where you log in from.
  

• Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
  

• Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks notice and manager approval. We also offer paid sick days because your well-being matters.
  

• Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
  

• Comprehensive Health Coverage: We provide health insurance benefits to support your physical and mental well-being.
  

• 401(k) Retirement Plan: Plan for your future with our 401(k) program featuring an employer match helping you invest in long-term financial stabilityeligible after 6 months of employment.
  

• Room to Grow: Were a fast-growing company with massive opportunities for upward mobility. As we grow you grow with us.
  

• Professional Development: Get access to training in digital marketing advertising and leadership to sharpen your skills and advance your career.
  

• Meaningful Impact: Apply your expertise to help dealerships and small businesses across the country thriveand see the direct real-world results of your work.
  

• Purpose-Driven Coaching: Receive ongoing coaching and feedback and take pride in knowing your contributions are improving lives every single day.
  

• Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the companys success.
  

• Paid Referral Program: Earn rewards for referring great talent to join our team or new clients to work with us!