Assistant Manager Performance Marketing & Paid Media (E-commerce)
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Job Location:
Petaling Jaya - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Get to Know the Team
Our team drives Grabs growth by optimizing media spend aligning resources and building campaigns. As a strategic partner we collaborate across Marketing Operations media partners and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing we maximize campaign efficiency and return on investment through data-driven insights. Our end-to-end campaign management ensures every media touchpoint aligns with Grabs goals. Through cross-channel integration we create a cohesive presence across all digital channels directly affecting Daily Transacting Users (DTUs) and GMV.
Get to Know the Role
You will lead daily performance marketing strategy and operations for Grabs e-commerce overseeing markets cross SEA. Pioneer to achieve user acquisition and GMV cross-products adoption and reactivation targets across all digital channels while providing expertise to key stakeholders. Additionally you will initiate projects to achieve efficiency and performance of business vertical growth.
You will report to the Performance Marketing Lead - SEA. Grab bases this role onsite at Petaling Jaya office.
The Critical Tasks You Will Perform
- Full-Funnel GMV Growth: Drive the growth and performance of the e-commerce app business across all Southeast Asian markets. Execute multi-channel strategies (Meta Google TikTok Apple Search etc.) to achieve GMV ROAS and conversion cost targets.
- Data Attribution & Strategic Optimization: Monitor and conduct deep-dive analysis of cross-channel data with a high sensitivity to Attribution Modeling. Real-time adjustment of budget allocation based on attribution shifts (e.g. multi-touch paths click vs. view-through weightage) to maximize traffic value.
- Creative & Product Synergy: Collaborate with the creative team to produce localized assets tailored to SEAs cultural nuances. Provide relevant feedback to the product team regarding pain points discovered during campaigns to guide on-platform conversion rate (CVR) improvements.
- Growth Methodology: Identify and test new high-efficiency growth levers within the Southeast Asian landscape moving beyond execution to build a scalable and repeatable growth strategy.
Qualifications :
What Essential Skills You Will Need
- Experience: Bachelors degree or above with minimum 3 years of hands-on experience in overseas e-commerce performance marketing.
- Platform Expertise: Proficiency in Google Meta (Facebook/Instagram) and TikTok Ads for e-commerce. Must understand the traffic weight and audience behavior differences across different SEA countries.
- Attribution Sensitivity: data-driven with a deep understanding of GA4 attribution SKAN/Privacy Sandbox and third-party tracking (MMP) logic. Uncover hidden growth opportunities through granular data pivots.
- Methodology: Must have experience successful campaigns and be able to share personal methodologies (e.g. scaling strategies creative fatigue management and rapid testing frameworks).
- Market Insight: Familiar with the SEA e-commerce calendar (e.g. 9.9 11.11 12.12 Ramadan) and localized consumer habits/language nuances across the region.
- Hard Skills: Fluency in English as a working language; expert proficiency in data analysis tools
- Plus Factor: Experience with Automated or AI-assisted optimization tools/platforms.
Additional Information :
Life at Grab
We care about your well-being at Grab here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
- Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality ethnicity race religion age gender family commitments physical and mental impairments or disabilities and other attributes that make them unique.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
About Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, w ... View more
