Product and Localisation Lead, Vietnam

Make Canva feel unmistakably Vietnamese.

Join the team redefining how the world experiences design.

Hey xin chào!

Thanks for stopping by. We know job hunting can be time consuming so well get straight to the point.

Canva is on a mission to empower the world to design. And in Vietnam that mission is just getting started in a big way. Were looking for a strategic culturally fluent leader to help make Canva not just available in Vietnam but truly Vietnamese.

Where and how you can work

This role is based in Ho Chi Minh City with hybrid working arrangements. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What youd be doing in this role:

As Canva scales change continues to be part of our DNA. This role sits within our International Growth Marketing team and plays a critical part in accelerating Canvas growth in Vietnam.

You wont just localise words. Youll shape product experiences influence roadmap decisions and ensure Canva resonates deeply with Vietnamese users from students and creators to small businesses and enterprise teams.

Youll be the voice of Vietnam inside Canva.

Why this role is special

• This isnt a traditional localisation role.
• Youll shape strategy.
• Youll influence product direction.
• Youll help accelerate Vietnams creative economy

And youll do it at one of the worlds fastest-growing technology companies.

At the moment this role is focused on:

• Owning Canvas product and localisation strategy for Vietnam ensuring every experience feels culturally relevant and locally intuitive
• Partnering with Product Growth Payments and Authentication teams to influence the Vietnam product roadmap (features payment methods onboarding subscription flows)
• Analysing user and subscription funnels to identify growth opportunities and unlock new value for Vietnamese users
• Adapting global campaigns messaging and in-product experiences to resonate authentically in the Vietnamese market
• Working closely with linguists and the Vietnamese Language Manager to evolve tone of voice language quality and localisation best practices
• Providing deep cultural insight to global teams to help Canva win hearts not just downloads in Vietnam

Youre probably a match if:

• You have extensive experience across product localisation or growth marketing in a high-growth SaaS or product-led company
• You deeply understand Vietnams digital ecosystem user behaviour and cultural nuances
• Youre highly analytical and comfortable working with funnel metrics subscription data and experimentation
• You can influence cross-functional stakeholders across product marketing content and regional teams
• Youre fluent in Vietnamese and English and can flex seamlessly between strategic thinking and hands-on execution
• Youre excited about building something meaningful and long-term in Vietnams creative economy

About the team

Canvas International team is responsible for driving growth and deepening adoption across key regions worldwide. Were entrepreneurial cross-functional and bold in how we think about expansion.

In Vietnam we see enormous potential millions of creators a thriving digital economy and a generation ready to design build and share at scale. This role plays a foundational part in shaping Canvas future in the country and helping position Vietnam as a regional creative hub.

Whats in it for you

Achieving our crazy big goals motivates us to work hard and we do but youll experience lots of moments of magic connection and fun along the way.

Heres a taste of whats on offer:

• Equity packages we want our success to be yours too
• Inclusive parental leave that supports all parents & carers
• Annual Vibe & Thrive allowance to support your wellbeing and growth
• Flexible leave options to recharge and give back

Check out for more info.

Other stuff to know

We make hiring decisions based on your experience skills passion and how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva even if you dont feel like you meet every single requirement wed still love to hear from you.

Please note that interviews are conducted virtually.

Remote Work :

No

Employment Type :

Full-time