Digital & E-Commerce Strategy Manager
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Manager Digital & E-Commerce Strategy is responsible for advancing The Plazas digital presence and e-commerce performance through thoughtful strategy refined execution and data-driven decision making. This role oversees the hotels digital ecosystemincluding brand websites e-commerce platforms online distribution channels and paid mediaensuring an intuitive elegant and conversion-focused guest journey that reflects The Plazas commitment to timeless luxury and service excellence.
Reporting to the Commercial Director the role partners closely with Brand Public Relations Corporate E-Commerce Retail and external agencies to deliver cohesive digital initiatives that support revenue growth brand integrity and guest engagement.
Key Responsibilities
Digital & E-Commerce Strategy
- Lead the strategic management of e-commerce and digital platforms to drive qualified traffic conversion and revenue
- Ensure accuracy consistency and brand alignment across all digital touchpoints
- Identify opportunities to enhance the digital guest journey through usability content optimization and performance insights
- Partner with cross-functional teams to develop and execute digital initiatives aligned with business priorities
- E-Commerce Oversight: Support the planning and execution of digital merchandising and ecommerce site content to drive conversion and revenue including homepage strategy collection launches gifting features and email marketing.
- Business Analysis: Partner with the Retail Team to monitor and analyze business trends managing inventory flow and sell-through rates. Communicate actionable insights to the Operations Team
Website & Content Management
- Oversee content development and updates across brand websites including hotel dining events and experiential pages
- Ensure all digital content reflects Fairmont brand standards storytelling principles and luxury positioning
- Author edit and refine digital copy to elevate clarity tone and guest appeal
- Participate in content planning photography and video initiatives to support digital storytelling
Search Paid Media & Online Visibility
- Lead SEO and SEM initiatives in collaboration with corporate teams and agency partners
- Implement keyword strategies metadata enhancements and on-page optimization
- Oversee paid digital initiatives including display advertising and select digital partnerships ensuring efficient use of budget
- Manage listing site presence and inbound link strategies to strengthen visibility and search performance
Online Distribution & Partnerships
- Manage content imagery and positioning across OTA platforms in partnership with corporate and market managers
- Maintain strong relationships with technology marketing and distribution partners
- Identify opportunities to enhance reach performance and return on investment across digital channels
Social PR & Brand Engagement
- Collaborate with Public Relations and Social Media teams to support integrated digital storytelling and campaign execution
- Assist in influencer media and digital partnerships that align with Fairmonts brand values and audience
- Support online reputation editorial opportunities and digital communications initiatives as needed
Analytics & Performance Reporting
- Monitor and analyze key digital performance metrics including traffic conversion revenue contribution and engagement
- Prepare and present monthly reporting with insights trends and strategic recommendations
- Translate data into clear actions that support continuous improvement and business growth
Skills & Competencies
- Strategic thinker with a refined understanding of luxury brand positioning
- Strong analytical capabilities with a results-oriented mindset
- Exceptional written and verbal communication skills
- Highly organized detail-driven and able to manage multiple initiatives concurrently
- Collaborative adaptable and confident working across teams and partners
Technical Skills
- Experience with e-commerce platforms and content management systems
- Proficiency in Google Analytics and digital performance tools
- Working knowledge of SEO/SEM best practices and paid media
- Familiarity with Microsoft Office applications
- Basic HTML knowledge an asset
Qualifications :
- Bachelors degree in Marketing Communications Business or related field preferred
- Minimum of 35 years experience in digital marketing or e-commerce
- Experience within luxury hospitality or premium lifestyle brands strongly preferred
- Flexibility to work varied hours based on business needs
- On-site presence required (remote work not applicable)
- Must be legally authorized to work in the United States
Annual Salary: $85000 - $90000
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
