Manager, Field Marketing

POSITION TITLE: Field Marketing Manager

REPORTS TO: VP Marketing Salomon NAM

BUSINESS AREA: Marketing

LOCATION: Ogden USA

TRAVEL: 50%             

OVERVIEW

The Field Marketing Manager is responsible for delivering a consistent and elevated consumer experience in epicenters. They are directly responsible for managing and developing the Field Marketing program and ensuring omnichannel execution across all categories in scope. This role works directly with sales directors agencies Salomon retail teams trade teams and other partners to drive demand aligned with campaigns in epicenters. The Field Marketing Manager is responsible for the return on investment of our field marketing program. To do this successfully this role will be constantly auditing evolving and instilling best practices in the field. Going hand in hand this position is responsible for gathering consumer insights industry trends competitor benchmarking and product feedback through their team.

This role is responsible for supporting sell-through and driving consumer demand across the US with a focus on epicenters. This position will own the overall playbook and toolkit for field marketing and ensure masterplan and calendar coordination with all activity.

SCOPE OF WORK: Salomon categories: Running Outdoor Sportstyle

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully an individual must be able to perform each essential duty and responsibility satisfactorily:

Team Leadership and People Management

   Manage the US field marketing team

   Create the field marketing program scorecard by implementing KPIs directly related to the Salomon strategy

   Responsible for the field marketing teams calendar and schedule

   Provide guidelines and tracking tools for budget management

   Directly responsible for coaching feedback reviews and career planning support

   Ensure excellent collaboration and communication with sales and retail teams

   Recommend and implement tools and platforms to track KPIs and relevant activity

   Vehicle management

In-Store Experience/ Trade Marketing

   This role manages the Associate Marketing Manager who is responsible for training. The Field Marketing Manager will ensure the handoff to the trade marketing team retail and sales teams and consistently assess the effectiveness of the training. While the Associate Marketing Manager is responsible for training this role has direct accountability for this function.

   Work closely with the trade marketing team. This includes the hand over of the seasonal in-store marketing playbook. The Field Marketing Manager is responsible for working with the trade team to ensure training demos seeding and VM needs align with our masterplan calendar.

   Work with the trade team to make sure we are defining and supporting the right accounts and doors aligned with our wholesale strategy.

   Co-Create sell-through contests

   Ensure point-of-purchase displays and merchandising guidelines reflect our shopper experience framework and work to equipe teams with relevant POP materials

   Recommend swag and other giveaways that would add value to the field marketing team

Community Marketing

   Work closely with the Sport and Community Managers to design the community playbook for the field marketing team

   Recommend new partnerships with clubs and other groups that align with the strategy and the brand to build the core

   Manage the epicenter ambassador and product seeding program. This includes working with the merchandising team to make sure key products are seasonally aligned on. This role with recommend the seeding product assortment

   Manage and budget for demo fleets event materials and any other tool kit materials for field activation

   Collaborate on event design organization and execution including sponsored and owned event activation

   Support focus groups needed

 Tracking and Reporting

   Manage and ensure adherence to KPI scorecard. Put platforms and tools in place that support clear reporting on field marketing activity

   Responsible for field marketing input on quarterly business review presentations and other deliverables as requested

   Actively assess and pull reporting from our epicenter dashboard. Share information across channels in a monthly format

   Work with sales and category to understand seasonal business plans by epicenter and be up to date on channel reporting and new distribution points as applicable

   Manage travel expenses and local marketing budget as assigned

Additional Collaboration and Support

   Deliver epicenter lead season playbooks and toolkits for the US and Canada aligned with brand marketing seasonal objectives

   Collaborative event planning required. This includes field marketing training events sales meetings summits and other regaion camps

   This role is responsible for creating clarity on roles and responsibilities as teams come together

   Ensure that the Associate Marketing Manager has what they need to deliver the training tool kits on time and in full

   Connect on a biweekly cadence with retail marketing team to ensure field marketing support at Salomon retail. This includes event support loyalty program activations and the coordination (through Associate Marketing Manager) of training.

Qualifications :

8-12 years practical experience in the running outdoor fashion and/or winter sports industry is preferred. Retail experience a plus.

Must have experience managing large teams

Additional Information :

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to talk and hear.  The employee is frequently required to sit stand and walk. The employee must occasionally kneel stoop crouch twist and lift to 30 pounds with or without accommodation.

Specific vision abilities required by this job include close vision color vision and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Remote Work :

No

Employment Type :

Full-time