Digital Marketing Manager

This role is based in our 605 Third Avenue or Newton MA office.

Digital Strategy & Leadership

• Collaborate with leadership to design and implement a comprehensive multi-channel digital marketing strategy that aligns with business objectives and drives awareness engagement and pipeline.
• Manage and optimize digital marketing budgets ensuring all campaigns are ROI-focused and deliver maximum impact.
• Lead data-driven experiments A/B testing and performance analyses to continuously refine and improve campaign effectiveness.
• Act as the internal digital marketing expert providing strategic guidance to leadership and cross-functional teams.
• Balance competing priorities across multiple teams and projects offering clear reasoning and actionable solutions.
• Leverage data and testing insights to inform roadmap planning testing strategies AI tagging and creative optimization.

Conversion Optimization

• Implement tagging tracking and measurement plans to ensure accurate performance data across all digital destinations.
• Plan and execute A/B tests to improve conversion rates across page templates messaging and creative.
• Partner with Web/Creative teams to optimize user paths reduce friction and increase visitor-to-lead and lead-to-MQL conversions.

Search Optimization & Digital Visibility

• Lead all SEO GEO and AEO efforts to enhance visibility drive inbound traffic and generate qualified leads.
• Utilize tools such as Google Analytics SEMrush and others to measure campaign effectiveness and identify opportunities for improvement.
• Develop and execute strategies to ensure Informa TechTargets brand is discoverable across modern digital channels including AI-driven search platforms like ChatGPT and Gemini.

Analytics & Reporting

• Deliver regular reporting and insights on digital performance campaign ROI and audience engagement.
• Translate complex data into actionable recommendations that inform strategy and drive continuous improvement.
• Success Metrics include:           
  • CPL and CPA benchmarks by channel.
  • MQL and pipeline contribution from digital programs.
  • Optimized ROAS allocating spend towards the channels that yield greatest pipeline
  • Increase in conversion rates (visit-to-lead lead-to-MQL).
  • Performance lift from A/B testing and optimization.
  • Contribution to broader GTM campaigns and growth targets.

Qualifications :

Your Experience

• Degree in Marketing Business or a related field.
• 46 years of B2B SaaS marketing experience with at least 2 years managing large-scale paid campaigns (over $100K/month) on platforms such as Google Ads Facebook and LinkedIn.
• Hands-on expertise with key platforms: Google Ads LinkedIn Campaign Manager Marketo Salesforce GA4 SEO tools ABM Platforms etc.
• Proven track record of owning campaigns end-to-end and driving measurable pipeline growth.
• Strong knowledge of CRM systems (Salesforce preferred) and expertise in attribution reporting.
• Familiarity with AI search visibility strategies (e.g. ChatGPT Gemini Perplexity) is a strong plus.

Your Skills

• Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
• Proficiency in marketing and analytics tools such as Salesforce Marketo Google Analytics etc.
• Advanced Excel and data analysis skills including pivot tables and VLOOKUP.
• Strong analytical mindset with the ability to turn data into actionable insights and recommendations.
• Excellent communication and collaboration skills with the ability to influence stakeholders across teams.

Additional Information :

TechTarget Inc. doing business as Informa TechTarget including its subsidiaries is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity or expression status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. 

Informa TechTarget complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable federal state or local law. 

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

Our benefits include: 

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves 
• Time out: Open Vacation plus 10 national holidays and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more 
• Recognition for great work with global awards and kudos programs 
• As an international company the chance to collaborate with teams around the world 

The salary range for this role is $115000 $130000 based on experience.

This posting will automatically expire on March 26th 2026

Remote Work :

No

Employment Type :

Full-time