Senior Regional Marketing Manager, West and Strategic
Share
Job Location:
Santa Clara County, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
About this role:
At CyberArk were on a mission to help organizations stay ahead of ever-evolving
threats. As a Regional Marketing Manager West and Strategic you will be at the
forefront of this journey leading regional demand generation efforts building powerful
account-based GTM programs and being a trusted partner to sales SDRs and the
channel to build strong qualified pipeline.
Reporting to the Director Regional Marketing youll thrive in this role if youre a
strategic revenue marketer with a passion for driving high-impact programs. The ideal
candidate is deeply experienced in field channel or partner marketing and fuses
strong attention to detail with creativity. You also enjoy working cross-functionally with
global marketing teams to deliver compelling activities and messaging along the
customer journey within high-propensity customer cohorts that you identify.
Join our Global Field Marketing team and be part of not just protecting the digital
worldbut revolutionizing it. If youre ready to push boundaries and take field marketing
to the next level we want to hear from you.
What you will do:
Plan design and execute compelling revenue and pipeline acceleration
marketing programs across digital events ABX and channel co-marketing
aligned to target accounts at their stage of the buyers journey.
Work closely with our channel and business development teams to jointly go-to-
market in your region with compelling sales enablement and marketing activities.
Identify manage coordinate resources and measure effectiveness of channel
CyberArk and industry events in the Central region. Work with contracted
marketing fulfillment house to ensure timely shipments of event materials to all
regional engagement activities and enable sales to execute with high quality and
accountability.
Collaborate with your aligned SDR teams to target prioritize engage qualify
and follow-up on target accounts MQLs MQAs and high-value leads.
Partner with the AMS ABX lead on targeted industry-focused programs spanning
programmatic and high-touch high-customization components to drive high
ASPs and win rates at top accounts.
Work with Global Solutions Marketers on tailoring field activity and content for
specific audiences based on intent and propensity to drive expansion
opportunities and pipeline for CyberArk solutions.
Qualifications :
7 years of combined marketing experience primarily focused on field marketing
partner marketing or channel marketing.
5 years of experience running marketing programs with accountability to pipeline
goals.
Demonstrated ability of developing marketing programs with the channel or partners
Experience developing and executing account-based marketing strategies
Professional B2B tech marketing experience leading demand generation programs
preferably in the information security space.
Proficiency with marketing automation and CRM tools like Marketo
Demandbase/6Sense Outreach/SalesLoft and Reachdesk/Sendoso/etc.
Data-driven with a passion for sharing accountability and urgency with sales on
pipeline creation
Excellent oral and written communication a must.
Ability to travel averaging 20% of time.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Company Policies
- Customer Service
- Financial Performance
- Revenue Growth
- Oversight
- Regional Sales
- Account Management
- Project Management
- Product Line
- Ensure Compliance
- Human Resources
- Procedures
- Sales Goals
- Direct Reports
About Company
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity human or machine across business applications, distributed workforces, hybrid cloud workloads a ... View more
