Director of Video Programming Strategy
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
The Director of Video Programming Strategy leads the development and execution of a data-driven YouTube programming strategy to grow and optimize a multi-channel portfolio. This role oversees content planning performance tracking and strategic analysis to inform programming decisions prioritize investments and drive audience and revenue growth.
The position serves as a YouTube subject matter expert partnering closely with Editorial Video Marketing Data and Product teams to translate insights into actionable strategies. This is a hybrid work position.
Key Responsibilities
Strategy & Leadership
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Develop and implement a comprehensive data-informed YouTube programming strategy aligned with growth objectives
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Partner cross-functionally to set programming priorities based on audience and business needs
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Provide strategic guidance on platform best practices features and competitive trends
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Translate insights into actionable recommendations for creative teams
Programming & Optimization
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Research identify and pitch new programming verticals and growth opportunities
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Build research frameworks for pilot development and ongoing series optimization
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Oversee content slate planning to ensure balanced and optimized publishing cadence
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Collaborate with optimization teams to improve release schedules titles thumbnails and discoverability
Analytics & Reporting
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Prepare regular performance reports and strategic recommendations for leadership
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Develop creative performance lookbacks for pilots and franchises
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Define and monitor key performance indicators (KPIs)
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Analyze competitive landscape monetization models and growth strategies
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Partner with Data and Product teams to build reporting dashboards and performance tools
Qualifications
Experience:
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7 years of experience in programming strategy content insights or optimization within a major media organization or multi-channel network
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Proven track record of significantly growing YouTube channels in subscribers views watch time and revenue
Skills & Abilities:
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Exceptional analytical skills with ability to translate data into actionable programming strategies
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Proficiency with YouTube Analytics third-party analytics platforms and data visualization tools
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Strong strategic thinking and decision-making skills
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Ability to manage multiple initiatives in a fast-paced environment
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Excellent communication and presentation skills
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Collaborative mindset with ability to influence cross-functional teams
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
