Director Web & Global Digital Experience

AutoStore holds a simple yet powerful vision: to store and move things for everyone everywhere. Founded in Norway weve grown into a global technology company. AutoStore uses advanced software to automate and orchestrate order fulfillment. Our goal is to ensure orders arrive faster than ever with minimal environmental impact. Thats how we help brands exceed customer expectations.

We have more than 1600 systems in nearly 60 countries and we grow continuously as a community of employees partners customers suppliers and connected technologies. Automation should make life easier and by listening carefully to our community we innovate to meet the industrys most complex needs. With AutoStore brands gain speed efficiency and improved workplaces. And much more floor space.

AutoStore moving things forward.

Role Overview:

The Web Director owns the global ecosystem and related web properties ensuring a world-class digital experience from first click to lead conversion.

This role blends strategy technology content and data leveraging HubSpot AI-driven personalization AEO and CMS optimization to deliver measurable business results.

Key Tasks and Responsibilities:

Web Strategy & Digital Experience

• Define and execute AutoStores global web and digital experience strategy aligned with brand and ABM goals.

• Build a seamless customer-centric journey supporting awareness consideration and conversion stages.

• Lead initiatives to personalize the digital experience using AI-driven content recommendations and behavioral data.

Content & Conversion Optimization

• Oversee global content delivery and localization across all digital channels.

• Apply AI tools (e.g. predictive analytics chatbots and content optimization platforms) to enhance engagement and conversion.

• Partner with brand content campaign and product marketing teams to create consistent high-performing landing pages and experiences.

AEO Analytics & Tagging

• Lead global AEO and tagging strategy ensuring proper data capture and performance insights.

• Use AI-assisted AEO tools to optimize organic performance and keyword targeting.

• Translate data into actionable insights to drive ongoing improvement in visibility and engagement.

HubSpot & Martech Integration

• Ensure seamless integration between HubSpot CMS CRM and analytics tools for lead tracking and nurturing.

• Utilize AI-powered lead scoring segmentation and workflow automation to improve marketing efficiency.

• Partner with the ABM and paid media teams to align data flows and optimize conversion paths.

CMS Ownership & Innovation

• Own CMS operations (e.g. WordPress Drupal Sitecore or similar) ensuring scalability localization and strong UX.

• Champion AI-enhanced content management including tagging automation asset recommendations and performance prediction.

• Collaborate with IT and external vendors on technical development and system improvements.

Key Qualifications:

• Bachelors degree in Marketing Digital Media or related field (Masters preferred).

• 7 years of experience in web strategy or digital experience management ideally in B2B technology or industrial automation.

• Excellent project management skills

• Proven expertise in:

  • HubSpot CMS and Marketing Hub

  • AEO and Google Tag Manager

  • Website analytics (GA4 Looker Studio HubSpot)

  • CMS systems (WordPress Sitecore etc.)

  • AI tools for content and optimization (e.g. Jasper ChatGPT SurferSEO Mutiny or Adobe Sensei)

  • Personalization A/B testing and Conversion Rate Optimization (CRO)

• Experience leading global web operations managing agencies and collaborating with cross-functional marketing and IT teams.

• People management skills

Key Competencies:

• Deep understanding of digital customer experience and AI-driven personalization.

• Analytical and data-driven mindset with creative problem-solving ability.

• Clear persuasive communicator who can translate complex data into business impact.

• Strong leadership project management and vendor management skills.

We offer:

• A Collaborative & Inclusive Culture where we celebrate and value everyones contributions encouraging diverse perspectives in decision-making.

• Work-Life Balance & Well-being: We offer 1 hour per week of paid exercise health insurance and a generous pension plan prioritizing your mental and physical well-being.

• A Creative and Safe Workplace by joining a company experiencing rapid growth with the stability of being Norways first unicorn listed on the Oslo Stock Exchange.

• International and Supportive Environment within a Norwegian multinational that values collaboration and innovation with a structured onboarding plan and career opportunities within the company

Location for this role is in our offices in EMEA.

Application deadline: March 31th 2026. Please note that we review applications continuously if this opportunity excites you we encourage you to apply as early as possible! All inquiries are treated confidentially

AutoStore does not accept agency resumes or assistance for this role. Please do not forward resumes to our jobs alias or AutoStore employees. AutoStore is not responsible for any fees related to unsolicited resumes. This policy should be respected.