Marketing Communications Specialist

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

The Electric Power Division (EPD) is looking for a Marketing Communications Specialist to join our team!Our solutions help meet customer needs in a variety of ways - everything from providing back-up power to hospitals to providing emergency power when natural disasters strike and supporting critical infrastructure for data centers. Were looking for someone to help us tell this great story through various channels and events!

As a Marketing Communications Specialist in EPD youll have the opportunity to lead on marketing and raise awareness for the evolving energy landscape something that impacts our lives in and outside of work and is shaping the world we live in. You will also have the chance to engage with peers across the organization and different countries to understand how to effectively align our messaging on these this role you will maximize your creativity defining innovative ways to reach our customer personas.

Role Definition
Support execution of various marketing campaigns activities including events.

Responsibilities
Support the business objective and opportunities to develop and align the marketing tactics.
Conducting market/competitive research to identify new opportunities and industry trends.
Monitor metrics to review the effectiveness of existing marketing tactics.
Maintaining effective communications in the marketing department and dealers to discuss and align the marketing strategy to the changing organizational scenarios.

Execute marketing events end-to-end with clear capture of ROI.

Requires a bachelors degree in marketing/marketing communications/business administration or 4-8years of experience in a marketing role. Masters degree (MBA or equivalent) in marketing is a plus.

Skill Descriptors
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:
Communicates the importance of customer needs/expectations and commits to resolving them.
Researches and verifies customer needs and expectations.
Solicits customer satisfaction feedback and acts on improvement opportunities.
Helps link organizational objectives to customer needs and expectations.
Meets regularly with customers to understand their wants needs and expectations.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Basic Understanding:
Demonstrates a basic understanding of the concept of collaborative processes.
Explains the concept of collaboration as applicable to organizations.
Provides examples of how collaboration has helped achieve organizational goals.
Contrasts collaborative with competitive operating styles in organizations.

Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Level Working Knowledge:
Shares ideas and is open to other opinions and views.
Analyzes own assignments and work environment for creative changes.
Exhibits interest in new ideas and experimentation.
Contributes to and encourages new ideas; builds on suggestions of others.
Explores possibilities and their viability.

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
Delivers helpful feedback that focuses on behaviors without offending the recipient.
Listens to feedback without defensiveness and uses it for own communication effectiveness.
Makes oral presentations and writes reports needed for own work.
Avoids technical jargon when inappropriate.
Looks for and considers non-verbal cues from individuals and groups.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Level Basic Understanding:
Provides examples of the characteristics of effective business relationships.
Identifies key business relationships in own organization.
Describes the nature of a productive business relationship.
Explains the benefits of building business partnerships.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).
Level Basic Understanding:
Describes how to access organizations policies and processes for using external resources.
Identifies the roles and responsibilities of own and vendor or suppliers staff.
Cites examples of different partnering arrangements.
Lists types of vendors partners or suppliers used in the organization.

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge:
Abides by the organizations policies on promotion and marketing communications to enhance business outcomes.
Analyzes audiences during promotional and marketing communication events to understand their perspectives.
Assesses alternative delivery mechanisms for promotional and marketing communications.
Assists in the development of marketing communication materials.
Identifies communication barriers that hinder the objectives of marketing communication and resolves them.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities duties and effort required of employees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization.

Additional information: This job required 5days working from office.

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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