Senior Associate MMD Influencer Planning

In three months:

• Have a comprehensive understanding and efficient execution of daily operations in digital content planningand implementation with minimal errors and increasing self-sufficiency.
• Proactively foster and maintain effective internal relationships with key stakeholders including agenciesfinance teams and media vendors/publishers identifying opportunities for collaborative efficiency.
• Actively apply and advocate for agile principles in launching digital campaigns including streamlined bookingimplementation and post-campaign processes contributing to faster and more effective delivery.

In six months:

• Independently manage campaigns from inception to completion consistently achieving defined objectiveswithin determined campaign periods and proactively identifying and resolving potential roadblocks.
• Efficiently align the work processes of media vendors publishers and influencers with complex client needsoffering solutions to optimize campaign timelines KPIs and deliverables.
• Critically assess and provide constructive feedback on creatives and performance of branded content acrossvarious digital formats (e.g. articles videos infographics social snacks) proposing data-backedenhancements for greater impact.

In 12 months:

• Demonstrate proficiency in advanced planning tools to develop sophisticated content strategies and lead thecreation of comprehensive campaign proposals for complex digital content requirements with decreasingsupervision.
• Support initiatives and implement tangible workflow improvements taking ownership of relevant projectinitiatives.
• Serve as a brand guardian advising on strategic and creative requirements for digital campaigns to ensurebrand integrity consistency and effectiveness across all platforms.
• Serve as a resource for junior team members sharing operational best practices and providing initialguidance on campaign execution.

RESPONSIBILITIES OF THE ROLE:

• Analyze past campaign performance to extract actionable key learnings and translate them into data-drivenrecommendations for future annual strategic plans.
• Develop and refine strategic campaign calculations ensuring alignment with client objectives and proactivelysuggesting optimizations within budget and performance parameters.
• Lead the development of comprehensive monthly/quarterly trends mining reports per brand providinginsightful analysis and strategic recommendations.
• Proactively manage daily client communication and expectations ensuring high levels of client satisfactionand identifying opportunities for account growth.
• Prepare and present detailed weekly WIP updates to internal teams and clients highlighting progresschallenges and proposed solutions.
• Independently develop and optimize KOL (Key Opinion Leader) grids negotiating effectively withcreators/creator partner agencies to secure optimal pricing and fit against established benchmarks.
• Take initiative in testing and implementing new tools and practices actively contributing to processinnovation and efficiency within the department.
• May lead specific project initiatives or components of larger campaigns demonstrating strong projectmanagement skills.