Lead, Brand Initiatives Brand Marketing Jordan NA

Beaverton, OR - USA

Monthly Salary: Not Disclosed

Posted on: 4 days ago

Vacancies: 1 Vacancy

Job Summary

WHO YOULL WORK WITH

The North America Jordan Brand Management Lead Brand Initiatives reports to the North America Jordan Brand Initiatives & Kids Director and works with a highly collaborative matrixed organization.

Key internal partners include:

North America Brand Management (Kids Basketball FBAT Streetwear Energy)
North America Marketing Functions (Digital Integrated Media Retail/Partners)
North America Brand Creative
North America Brand Planning and Operations
North America GMs (Kids Basketball FBAT Streetwear & Energy)
Global Communications Sports Marketing & Entertainment Marketing
Global Brand Management Marketing Functions Creative Narrative Operations
External Agency Partners

WHO WE ARE LOOKING FOR

We are seeking a candidate to join the North America Jordan Brand Marketing team. Our team is dedicated to driving consumer experience through insight-led strategies and maintaining strong cross-functional collaboration. The selected individual will be responsible for leading projects across functional and Jordan Sport categories working in close partnership with North America Marketing Leadership and global sport and functional teams.

Candidates should demonstrate a history of delivering measurable results excel in collaborative environments and appreciate diverse perspectives. The ideal candidate is comfortable operating in a fast-paced entrepreneurial setting approaches challenges with solution-first passion and resourcefulness and confidently manages ambiguity as we serve the consumer advance the culture brand and industry.

Essential Experience Required:

A strong passion for Jordan Brand and a dedication to serving our consumer (The Defier)
At least 5 years of experience with expertise in Brand Management or Brand Marketing
Experience in developing brand strategies and managing campaigns from start to finish effectively focusing on consumer insights and needs
A proven ability to achieve meaningful results and make an impact
Demonstrated excellence in earning trust and encouraging team collaboration
Skill in working within a matrixed organisation aligning with various business brand and operational approaches
Experience crafting briefs leading cross-functional efforts and city-level alignment and overseeing partnerships with external agencies.
Bachelors degree in Marketing Business Communications or related field. Will accept any suitable combination of education experience and training.

Preferred experiences:

A solid grasp of sports and cultural marketing
Familiarity with retail operations in major regions including Los Angeles Chicago and New York
Proven background in experiential marketing covering projects both big and small

WHAT YOULL WORK ON

As a member of this team youll drive brand initiatives that connect with consumers and elevate the brands cultural relevance. Youll collaborate with sports teams and cross-functional partners to deliver impactful work.

Roles & Responsibilities Include:

Collaborate with Brand Planning and Operations on budget management seasonal readiness
Assist the North America Brand Initiatives Director in developing annual strategy and identifying key priorities.
Create and execute end-to-end integrate campaigns include media product marketing and experiential elements.
Lead internal comms including pre-caps recaps insight gathering materials for leadership shares

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.

WHO YOULL WORK WITHThe North America Jordan Brand Management Lead Brand Initiatives reports to the North America Jordan Brand Initiatives & Kids Director and works with a highly collaborative matrixed organization.Key internal partners include:North America Brand Management (Kids Basketball FBAT Str...