Working Student Audience Strategy & Activation (All Genders)

At Zooplus Audience Strategy & Activation is evolving from campaign-based targeting to decision-led reusable audience building blocks that power CRM onsite app and paid media creating end-to end user experiences across 25 markets. 

We are looking for a Working Student to support the Audience Management & Strategy function in Marketing Intelligence department building scalable data-driven audience frameworks supported by our Customer Data Platform (CDP) and internal data products. 

This is an opportunity to work at the intersection of data growth and marketing technology. 

1. Audience Building & Activation Support 
 

• Support creation of reusable audience logic (e.g. lifecycle segments category propensities brand affinities churn risk groups) 

• Assist in preparing audience exports and QA checks 

• Help document audience definitions and governance rules 

• Support activation across CRM paid onsite and app platforms 
   

& Insights Support 
 

• Help analyze audience performance and activation results 

• Work with SQL-based outputs and validate data consistency 

• Support testing & experimentation documentation 

• Identify data gaps or manual bottlenecks in the process 
   

& Governance 
 

• Maintain audience documentation in Jira 

• Ensure clean handover between stakeholders (Marketing Product Engineering) 

• Support automation initiatives to reduce manual audience creation 

What Were Looking For 
 

• Currently enrolled in Business Marketing Data Science Economics or similar 

• Strong analytical mindset (comfortable with Excel; independent SQL querying skills) 

• Interest in CRM CDPs and marketing technology stack 

• Structured detail-oriented and process-driven 

• Curious about how marketing and activation work at scale 
   

Nice to Have: 
 

• Experience with data layers data products CRM and CDP tools (e.g. Braze Tealium Salesforce or similar) 

• Exposure to segmentation or A/B testing 
   

What Youll Learn 
 

• How scalable audience management works in a multi-market e-commerce company 

• How decision-based segmentation enables cross-channel activation 

• How data products power growth decisions 
• How to move from manual campaign targeting to reusable audience frameworks via empowering decisions between marketing product and engineering stakeholders 

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. 

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

Remote Work :

No

Employment Type :

Part-time