Global Campaign Activation Specialist Sportstyle

We are seeking a Global Campaign Activation Specialist Sportstyle to drive the end-to-end strategy planning and execution of Salomons global sportstyle campaigns.

In this strategic and hands-on role you will bridge the gap between creative concepts and real-world activation ensuring seamless deployment across all consumer touchpoints: digital retail events PR influence CRM and paid media.

Thriving in a fast-paced international environment you will lead cross-functional squads and agency partners to turn ideas into impactful data-driven brand experiences deeply rooted in sportswear culture.

Your Main Missions:

Campaign Strategy & Activation
Develop 360 campaign activations aligned with seasonal marketing objectives.
Build touchpoint activation plans and integrated toolboxes across in-store digital PR influence CRM events and paid media.
Lead cross-functional activation squads (internal experts agencies partners) to execute integrated campaign plans.
Define clear KPIs per touchpoint and ensure alignment with overall campaign goals.
Leverage consumer insights trends and sportswear culture to propose innovative activation ideas.

Campaign Planning & Execution
Build detailed campaign rollout plans including day-by-day launch timelines and asset delivery schedules.
Brief asset creation for all touchpoints ensuring timely delivery of integrated marketing toolboxes.
Coordinate global campaign elements such as contests events and influencer collaborations.
Maintain close collaboration with the Concept Marketing team from ideation to activation.
Manage relationships with external agencies (PR events content creators) from briefing to execution and feedback.

Campaign Deployment & Performance
Ensure regional and local deployment of campaigns in line with official campaign gates and guidelines.
Track marketing plans and budgets at global regional and local levels.
Monitor and report campaign performance extracting insights to optimize future activations.
Build strong relationships with regional and local teams balancing global consistency with local adaptation.
Present activation plans at campaign gates to secure stakeholder alignment and approval.

Always-On Content & Engagement
Coordinate editorial and always-on content to fuel social media and digital platforms outside of campaign peaks. (leveraging athletes races events influencer/ambassador content)
Identify opportunities to repurpose campaign assets for extended engagement and brand storytelling.

Nous recherchons un(e) Global Campaign Activation Specialist Sportstyle (F/H) pour piloter de bout en bout la stratégie la planification et lexécution des campagnes globales sportstyle de Salomon.

Dans ce rôle stratégique et opérationnel vous ferez le lien entre les concepts créatifs et leur exécution terrain en garantissant un déploiement fluide et cohérent sur lensemble des points de contact consommateurs.

Vous évoluerez dans un environnement international et dynamique en pilotant des équipes transverses et des partenaires afin de transformer les idées en expériences de marque fortes ancrées dans la culture sportswear.

Vos principales missions :
Définir et activer des campagnes 360 alignées avec les objectifs marketing saisonniers.
Construire les plans dactivation et toolboxes par point de contact (retail digital RP influence CRM événements paid media).
Piloter des squads transverses (équipes internes agences partenaires).
Définir des KPIs clairs par point de contact et garantir leur alignement global.
Exploiter les insights consommateurs et tendances culturelles pour proposer des activations innovantes.
Construire les plans de déploiement détaillés (timelines livrables assets).
Briefer et coordonner la production des contenus.
Gérer les relations avec les agences externes.
Assurer le déploiement sur les marchés dans le respect des guidelines globales.
Suivre les budgets la performance et partager les recommandations.
Développer les contenus always-on et opportunités de storytelling prolongé.

Qualifications :

What Were Looking For:
Minimum 6 years of experience in Marketing & Communication ideally in the sportswear industry.
Proven expertise in 360 marketing activation and deployment.
Strong knowledge of sportswear culture and communities.
Solid experience in influencer marketing and agency management.
Excellent presentation and public-speaking skills.
Ability to autonomously lead and execute complex projects efficiently.
Strong analytical and synthesis skills with a clear so what / whats next mindset.
Proactive planner able to manage multiple projects across several seasons simultaneously.
Fluent in English; another language is a plus.
Strong command of Microsoft Office tools.

Transversal Competencies
Creativity and innovation.
Results and output orientation.
Ability to collaborate and influence in a global matrix organization.
Change leadership and adaptability.
Strong professional commitment.
Integrity trust and respect for confidentiality.

Profil recherché :
Minimum 6 ans dexpérience en marketing et communication idéalement dans lindustrie sportswear.
Expertise confirmée en activation marketing 360.
Excellente connaissance de la culture et des communautés sportswear.
Expérience en marketing dinfluence et en gestion dagences.
Excellentes compétences en présentation et en prise de parole.
Capacité à piloter des projets complexes de manière autonome et transverse.
Solides compétences analytiques et de synthèse orientées recommandations.
Anglais courant requis ; une autre langue est un plus.

Additional Information :

What We Offer:
A strategic role at the heart of Salomons global sportstyle marketing strategy.
Strong exposure to global brand teams markets and creative partners.
A dynamic creative and international working environment.
Position based in Paris France.

Ready to turn bold ideas into powerful sportstyle activations Apply now and join the adventure.

Ce que nous offrons :
Un rôle stratégique au cœur de la stratégie marketing sportstyle globale de Salomon.
Une forte exposition aux équipes globales marchés et partenaires créatifs.
Un environnement de travail international dynamique et créatif.
Poste basé à Paris.

Prêt(e) à transformer des idées ambitieuses en activations sportstyle impactantes Postulez dès maintenant et rejoignez laventure.

Remote Work :

No

Employment Type :

Full-time