Sr Analyst, Digital Marketing

Key Responsibilities:

• Design and implement AI-assisted analytics workflows to automate recurring reporting anomaly detection and insight generation 
• Evaluate deploy and scale AI tools across the analytics function to increase team efficiency and stakeholder self-service 
• Write complex SQL queries to extract transform and analyze data from web analytics platforms CRM systems and marketing automation tools 
• Develop predictive models and forecasts to anticipate marketing performance traffic trends and pipeline outcomes 
• Build and maintain interactive dashboards in Power BI that track website performance marketing effectiveness and lead generation metrics 
• Analyze large-scale website and marketing datasets to identify trends optimize conversion funnels and uncover opportunities across long B2B sales cycles 
• Partner with Marketing Product and Sales stakeholders to define KPIs establish measurement frameworks and deliver insights that drive decisions 
• Apply critical judgment to validate AI-generated insights before stakeholder delivery ensuring accuracy and business relevance.e 
• Collaborate with data engineering teams to improve data pipelines tracking implementations and reporting infrastructure. 

Qualifications :

• Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry
• Minimum 5 years of experience in digital analytics marketing analytics or business intelligence 
• Demonstrated ability to leverage AI tools (e.g. Claude ChatGPT Copilot) for data analysis automation and workflow optimizationincluding effective prompting building automated workflows and evaluating AI solutions at scale 
• Advanced SQL proficiency with experience querying large complex datasets across multiple sources 
• Strong expertise in Power BI (or Tableau/Looker) including data modeling and executive-ready visualizations 
• Solid understanding of attribution methodologies (MTA MMM) with ability to interpret model outputs challenge assumptions and communicate implications 
• Experience with predictive analytics and forecasting techniques to model future performance and inform strategic planning 
• Hands-on experience with B2B marketing analytics including long sales cycles account-based measurement and enterprise lead generation 
• Experience with web analytics platforms (Adobe Analytics Google Analytics) and understanding of website data structures and tracking implementations 
• Excellent communication skills with the ability to translate technical findings for non-technical audiences.

Preferred: 

• Experience building or contributing to marketing attribution models 
• Familiarity with Python or R for statistical analysis and automation 
• Knowledge of CRM platforms (Salesforce) and marketing automation systems (Marketo Eloqua) 
• Background in enterprise SaaS or technology industry 

Additional Information :

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

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Remote Work :

No

Employment Type :

Full-time