Head of Content

Who are we

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center the agency delivers creator-first solutions across creative media and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries Influencer is the worlds largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology platform partnerships and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok YouTube Pinterest Snap Meta and Twitch Influencer delivers bespoke enterprise-level solutions powered by Waves its AI-driven operating system. From concept to conversion the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200 team members speaking 30 languages across North America Europe and the Middle East Influencer has delivered 6000 campaigns for leading brands including Spotify SharkNinja Google Nike Disney and Coca-Cola.

Job Title

Head of Content

Reporting of the role

VP Creative Operations

Overview of the job

As Head of Content you will lead and scale Influencers in-house content production studio as part of our Creative Operations function.

Today our production studio primarily focuses on repurposing creator-led and branded assets into high-performing platform-native formats for media campaigns.

The next phase is expansion. You will evolve this capability into a commercially meaningful production engine that supports:

• Performance creative at scale

• UGC production systems

• Live commerce and TikTok Live

• IRL brand activations and creator shoot days

This role sits at the intersection of creative media and commerce. You will ensure production and performance operate as one integrated system with creative designed specifically for media distribution strategy and measurable outcomes.

This is not a studio management role. It is a growth role. You will own and develop new production services define the commercial model build the team design the systems and establish the production engine that underpins Influencers performance and commerce ambitions.

3 best things about the job

Build a performance production engine

• Transform a small in-house team into a scaled commercially significant production capability spanning performance UGC live and IRL production.

Own a new revenue stream

• Shape how we package price and sell content production across performance marketing and commerce.

Build the systems that scale content

• Design the workflows AI-enabled processes and hybrid in-house freelance model that allow us to produce high-performing content at volume without sacrificing quality.

Measures of success

In the first few months you would have:

• Designed and launched a scaled production roadmap covering performance remixing UGC creation and Live/IRL production.

• Established a clear commercial proposition and pricing structure for new production services.

• Built a scalable UGC production system including creator sourcing scripting frameworks and an external editor network.

• Delivered measurable performance uplift through optimised creative output.

• Implemented efficient workflows tooling and AI-enabled processes to increase output velocity without compromising quality.

• Strengthened integration between Production and Media to ensure creative is aligned with media distribution strategy.

Roles & Responsibilities:

• Lead and grow Influencers performance-led content production function.

• Oversee the transformation of creator and branded content into platform-native performance-optimised assets.

• Build and manage a hybrid production model combining in-house editors designers and remote freelance specialists.

• Develop scalable scripting frameworks for performance-led UGC and conversion-focused creative.

• Establish Live and IRL production capabilities including TikTok Live and brand activations.

• Define the service proposition operational workflows and delivery standards for the expanded production offering.

• Build and manage complex production budgets across pre-production live production and post-production.

• Ensure strong commercial oversight including margin control profitability and resource efficiency.

• Develop client-facing production packages and pricing models across: content remixing UGC production performance creative live commerce and IRL brand activations.

• Partner with Creative Strategy Client Services and Growth to integrate production into pitches and proactively win new business. Select and implement tools software and AI-enabled systems to streamline production at scale.

• Maintain quality benchmarks and optimisation standards across all production outputs.

• Manage project resourcing priorities and timelines to ensure efficient and commercially sound delivery.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave ( Bank Holidays which can be flexed to your needs)

For more information on our benefits perks and what makes us unique please visit our website here

At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We are committed to embedding Diversity Equity & Inclusion into everything we do at Influencer making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.