Brand Manager New Balance

Winston Salem, NC - USA

Monthly Salary: Not Disclosed

Posted on: 7 days ago

Vacancies: 1 Vacancy

Job Summary

Description

An individual must be able to perform each essential duty satisfactorily.

SUMMARY:

The Brand Manager will lead and implement global brand strategy. This person manages relationships with internal and external partners to deliver a stronger brand in the marketplace and business for the company. The Brand Manager will guide a cross-functional team of Merchandisers Designers and Operations to support brand-right product and distribution. Will work on Cross-functional teams to identify develop and deliver new ideas and brand strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Strategy

Works with the Sr. Brand Director to develop and align global brand strategies creating a road map for brand growth and health.
Collaborates with all internal stakeholders to ensure alignment to brand strategy and excellence in implementation.
Ensures all activities support brand strategy including product packaging pricing promotion distribution marketing and research.
Ensures timely planning and analysis to develop and support brand strategy and business development.
Manages brand P&L including revenue cost of goods margin SG&A and inventory.
Conduct market research to evaluate competitive landscape market pricing and product opportunities.

Relationship Management

Builds and maintains strong license relationship ensuring alignment and maximizing opportunities.
Directs design and marketing efforts with internal and external partners to deliver exceptional brand materials campaigns and digital presence.
Works with sales to support retail partnerships and drives distribution strategies in alignment with brand objectives. This includes developing of retail-facing materials providing support during retail meetings as needed and conducting analysis to identify and close distribution gaps.
Utilizes qualitative and quantitative insights supporting the development and implementation of winning brand strategies.
Works with Design Merchandising and R&D to identify product innovations that support brand growth.
Creates brand advocacy and connectivity across all internal and external stakeholders.
Manages Merchandising and Graphic Design teams to ensure brand strategy and business goals are met.
Coaches reporting brand team to build skills grow and contribute.
Other duties may be assigned.

Qualifications

PROFESSIONAL QUALIFICATIONS

Adhere to company policies including attendance and punctuality.
Communicate with co-workers management and others in a courteous and professional manner; Conform with and abide by all regulations policies work procedures and instructions including but not limited to confidentiality requirements.
Excellent attention to detail time management and organizational skills.
Positive professional demeanor with the ability to handle highly confidential information.
Demonstrates a positive attitude and disciplined work ethic.
Demonstrated initiative accountability and ability to work independently or collaboratively.
Ability to deal with internal/external customers with enthusiasm and professionalism.
Strong verbal written and interpersonal communication skills are essential.
Must possess confidence sound judgment energy and a collaborative spirit.

EDUCATION/EXPERIENCE

MBA highly preferred.
Minimum of five years of experience in brand management or marketing.
One to three years of experience managing a team preferred.
Proficiency in Microsoft Office Suite and related business software.

KNOWLEDGE SKILL AND ABILITY

Strategic and creative thinker with a curious mindset.
Serve as a compelling brand advocate.
Proven experience and ability to build brands.
Ability to develop and coach team members and recognize high potentials as future leaders.
Self-starter with proven experience in delivering results to an organization.
Proven management and leadership ability.
Collaborative approach with the ability to influence across all levels of the organization.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job the employee is regularly required to sit; use hands to finger handle or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities duties and skills required. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.

AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race color gender (including pregnancy) gender identity sexual orientation national origin religion age disability veteran status genetic information or other protected characteristics. *

Required Experience:

Manager

DescriptionAn individual must be able to perform each essential duty satisfactorily. SUMMARY:The Brand Manager will lead and implement global brand strategy. This person manages relationships with internal and external partners to deliver a stronger brand in the marketplace and business for the comp...