Digital Marketing Intern
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Job Location:
Grand Rapids, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
7 days ago
Vacancies:
1 Vacancy
Job Summary
PSG is the global pump metering and dispensing-solution expert enabling the safe and efficient transfer of critical and valuable fluids that require optimal performance and reliability in applications where it matters most. Additionally PSG is a leading provider of flow meters designed to reduce waste and downtime while accurately measuring monitoring and controlling the distribution of fluids. Headquartered in Downers Grove IL USA PSG is comprised of several world-class brands including Abaque All-Flo Almatec Blackmer Ebsray em-tec Griswold Hydro Malema Mouvex Neptune PSG Biotech Quantex Quattroflow and Wilden. PSG products are manufactured on three continents North America Europe and Asia in state-of-the-art facilities that practice lean manufacturing and are ISO-certified. PSG is part of the Pumps & Process Solutions segment of Dover Corporation. For additional information on PSG please visit.
We thrive on winning and being number one; and are always looking to add the best and brightest to our talented team of professionals. PSG offers a unique combination of the both small company atmosphere: with an ownership mindset that allows you to make close-to-the-customer decisions; an innovative approach in seeing beyond what is possible today and entrepreneurial spirit in the pursuit of new opportunities; combined with benefits of a large companys scale tools expertise and financial strength with Dover. Join PSG a growing global company where your curiosity hard work and ambition is rewarded with exceptional career opportunities in a friendly & fast paced environment.
PSG is part of the Pumps and Process Solutions segment of the Dover Corporation (NYSE: DOV). Dover is a diversified global manufacturer and solutions provider with annual revenue of over $7 billion. We deliver innovative equipment and components consumable supplies aftermarket parts software and digital solutions and support services through five operating segments. Recognized for our entrepreneurial approach for over 65 years our team of over 24000 employees takes an ownership mindset collaborating with customers to redefine whats possible.
Position Summary:
We are seeking a motivatedDigital MarketingInternto join our team this summer. As an intern you will gain hands-on experience by supporting real projects and contributing to meaningful work thatimpactsour organization.This roleis responsible foranalyzing user behavior andoptimizingthe online customer journey. You will support key initiatives including mobile experience audits competitive gap analysis and Google Ads optimization to enhance digital performance.This isa great opportunityto apply classroom knowledge in a practical environment develop technical and professional skills and learn more about potential career paths inDigital Marketing E-commerce and Business Analytics.
Essential Duties and Responsibilities:
Analytics Deep Dive:Analyze heat maps user journeys and standard reporting (Google & Adobe Analytics) to uncover actionable insights.
Customer Journey Mapping:Document buyer paths from problem awareness to purchase highlighting friction points and opportunities for improvement.
Paid Search Optimization:Review existing Google Ads performance andreport tothe digitalteam on recommendations toupdate ad copy to improve relevance and click-through rates.
Customer Segmentation:Work with Digital Managers to develop usersegments based on size history and brand preference to tailor content delivery strategies.
Mobile Experience Audit:Test the fulldigitaljourney on mobile devices to document UX issues and prioritize fixes.
Competitive Gap Analysis:BenchmarkPSG websitefunctionality againstcompetitors toidentifyadvantages and weaknesses.
Collaborate with cross-functional teams (Product Sales & Marketing) to align insights and recommendations with broader businessobjectives.
Qualifications/Requirements:
Currently enrolled or recently graduated from an accredited college or university with a target degreeinMarketing Business Information Systems DataScienceor other marketing focused degree.
Fully fluent in English (written and spoken).
Proficient in Microsoft Office; Outlook WordExceland general computer knowledge isrequired.
Desired Characteristics:
Proficient in Microsoft Office; Outlook Word PowerPoint and Excel
Effective verbal and written communication skills
Ability to multi-task in a fast-paced environment with attention to detail
Strong teamplayer workethicand commitment to win
Curiosity eagerness to learn and interest in data-driven decision-making.
High levelof attention to detail andfocus onquality work
Strong analytical and problem-solving skills
Highagency with a bias for action
We consider several job-related non-discriminatory factors when determining the pay rate for a position including but not limited to the positions responsibilities a candidates work experience a candidates education/training the positions location and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.
All qualified applicants will receive consideration for employment without discrimination on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability age genetic information or any other factors prohibited by law.
Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process please let us know. Likewise if you are limited in the ability to access or use this online application process and need an alternative method for applying we will determine an alternate way for you to apply. Please contactfor assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.
Job Function : None
Required Experience:
Intern
Key Skills
- Graphic Design
- Marketing
- Google Docs
- Google AdWords
- MailChimp
- Adobe Creative Suite
- Hootsuite
- Microsoft Powerpoint
- Adobe Photoshop
- Social Media Management
- Wordpress
- Writing Skills
About Company
Dover is a diversified global manufacturer and solutions provider with annual revenue of over $8 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engin ... View more
