Sr. Campaign Operations & Development , Brand Innovation Lab, US

BIL US is looking for a Principal Campaign Operations and Development to join the team in NYC or LA. This leader serves as a pivotal driver of alignment and execution of BIL custom campaigns sponsorships and experiences across our 4 vertical pods while operating closely with the Brand Partnerships team for BIL Twitch and Prime Video as necessary. Acting as the central hub for standardized asset development and delivery campaign workflows production alignment and team project planning this role ensures that campaigns within and across BIL US pods are strategically coordinated and executed while making optimal use of team resources. With a focus on operational excellence and creative innovation the Principal Campaign Operations and Development partners closely with pod leads creative teams SM Managers Technologists LCS Finance Premium Content Production and the Global Head of Operations. This role requires someone who thrives in dynamic ambiguous environments; can quickly cultivate strong cross-functional relationships; both fosters and champions collaboration; and is exceptional at building processes mechanisms and shared ways of working to deliver bar-raising results.

Key job responsibilities
Manage all operational aspects of BIL US campaigns in partnership with SM Managers including workflows timelines capacity budget and resourcing
Partner cross-functionally to identify and help create multi-channel campaigns to deliver a steady cadence of coverage conversation engagement and awareness
Work with pod leads to set clear attainable objectives build and gather requirements and manage constraints maintaining scope quality and success of all BIL US campaigns
Identify opportunities to streamline optimize or deprecate systems that no longer serve the business
Own relationships with external vendors and manage business relationships with external agencies
Design and improve workflows that support the end-to-end marketing sales funnel
Effectively utilize AI in campaign planning optimization work and partnership collaboration improving cross-team centralization and standardization of workflows
Work across pods to ensure projects are prioritized relative to team and business goals
Anticipate and mitigate blockers to campaign execution; drive timely and effective communication with stakeholders; utilize escalation paths appropriately.
Proactively surface risks gaps and opportunities to optimize
Manges vendor onboarding and set-up including contracts invoices and all Legal/Finance/Production needs
Use and/or build dashboards and scaled communication mechanisms to document and report on timelines initiatives and project status. Drive adoption of planning tools across orgs.
Systematize the intake and assessment process across pods; develop clear processes for intake review and iteration cycles
Develop solutions that allow for greater access to BIL services for key partners navigating historic spend thresholds and creative capacity with overall value to Amazon
Manage implementation and allocation of creative and business resources across campaigns and pods
Drive high-level campaign operations; own key docs meetings goal planning/tracking resource planning and communications across pods
Oversee big picture operational management of US Lighthouse and purpose-driven campaign executions
Use diplomatic skills to collaborate and achieve approvals across different stakeholders groups
Be the conduit between existing teams and campaign sponsorships and experiences leaders
Develop mechanisms for cross-pod sharing and collaboration
Establish quality standards and review processes




About the team
Brand Innovation Lab (BIL) is an internal group within Amazon Ads that creates one-of-a-kind campaigns and activations for global advertisers. Using all of the different creative touch-points across The Amazon Canvas we create full-funnel campaigns that reach millions of Amazon shoppers across our digital channels and out in the real world connecting brands and customers in unexpected ways

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- Experience with Salesforce and Tableau

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 125400.00 - 169600.00 USD annually
USA NY New York - 137900.00 - 186500.00 USD annually