Regional Head of Marketing Peru- Airport Dimensions

Collinson Group is a global leader in driving loyalty and engagement for many of the worlds largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years experience with 28 global locations servicing over 800 clients in 170 countries employing 1800 people.

We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.

Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition the success of our business is delivered through the diverse and talented team of over 1800 colleagues globally.

What Does a Regional Head of Marketing-Peru Do:

Were looking for a dynamic and experienced Head of Marketing to lead the execution of our marketing strategy in the Latin America region. You will play a critical role in accelerating brand growth supporting commercial expansion and ensuring our regional marketing activity is insight-led and locally resonant.

Reporting into the VP Global Marketing and partnering closely with the LATAM commercial leads this role will oversee regional brand marketing plans across our growing portfolio. Youll balance strategic thinking with hands-on execution leading campaigns guiding content and creative output and driving awareness and conversion for both B2B and B2C audiences.

This role does not have direct reports but you will act as a functional leader- collaborating across multiple teams and engaging with stakeholders at all levels including senior leadership. You must be comfortable operating independently influencing cross-functional teams and driving initiatives forward in a matrixed fast-paced environment.

What Youll Do:

Regional Strategy & Planning

Develop and execute a regional marketing plan aligned to global marketing strategy and commercial objectives.

Partner with cross-functional teams to support new market entries lounge openings and commercial initiatives.

Utilize global standards and learnings for regionally relevant activations tailoring messages and channels to local audiences.

• Translate regional traveler insights guest feedback and seasonal dynamics into clear activation priorities by market.

Brand & Creative Oversight

Using global brand standards lead regional brand management ensuring campaigns and assets are produced and remain relevant and engaging.

Ensure consistent brand expression across all touchpoints from signage to advertising campaigns.

Localize creative materials and brief regional assets where needed in line with brand guidelines.

• Ensure the inmarket customer experience aligns with the brand promise partnering with operational stakeholders to deliver cohesive on-site and digital journeys.

Content & Campaigns

Manage regional content across paid owned and earned channels

Guide local campaign development from brief through to delivery and performance review

Support regional trade and lifestyle PR activity including relationships with travel media and influencers ensuring consistent brand voice and reputational alignment

Work with agencies and vendors to support execution as needed

Stakeholder Engagement & Functional Leadership

Work closely with regional commercial operations and global marketing teams to deliver shared goals

Influence stakeholders and manage cross-functional delivery without direct line authority

Confidently engage with senior leaders partners and external agencies

• Build and maintain relationships across the regional travel ecosystem (e.g. airport stakeholders tourism boards and industry organizations) to strengthen brand visibility and partnership relevance

Insights & Reporting

Analyze and report the effectiveness of marketing initiatives and align with the global marketing team to ensure that we can determine best practice

Leverage guest feedback to provide actionable recommendations and updates ensuring marketing activities resonate with our regional audiences as well as conduct regular reviews of competitor activities to stay informed on industry trends and maintain a competitive edge in the market

Budget Management

Manage the regional marketing budget ensuring effective allocation and clear ROI tracking.

Ensure marketing investments align with regional growth priorities

Partner with commercial stakeholders to align investment choices to market growth opportunities and measurable outcomes

What Youll Need:

8 years experience in a marketing role with at least 2 years in a regional or strategic capacity

Proven ability to operate independently influence cross-functional teams and deliver through others

Strong understanding of brand building stakeholder management and digital channels

Demonstrable experience localising global brand strategy into market-relevant activations across diverse LATAM audiences

Excellent interpersonal and communication skills; confident engaging at all levels including senior leaders

Highly organised with the ability to manage multiple workstreams and deadlines

Strong analytical mindset comfortable using insights and evaluation frameworks to optimise strategy and demonstrate value

Experience managing budgets and optimising spend ensuring effective valuedriven use of resources

Experience working across LATAM markets; fluency in English and Spanish is essential. Portuguese desirable

Comfortable with regular regional travel

Desirable but not essential:

Previous experience in the travel hospitality or service-based industries

Collinson is an equal opportunity employer and welcomes differences in all their forms including: color race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

In your application please feel free to note which pronouns you use (For example - she/her/hers he/him/his they/them/theirs etc.).

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