Director, Integrated Insights & Strategy (IIS) Therapeutic Area (TA) and Consumer Insight Lead

ROLE SUMMARY

As a function in the Global Commercial Analytics organization within Pfizer Integrated Insights & Strategy (IIS) plays a critical role in enabling Pfizers commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

The Integrated Insights & Strategy (IIS) Therapeutic Area (TA) and Consumer Insight Lead Director role will be a strategic thought partner for Obesity International Commercial Office team in International Markets. Reporting to the Commercial Office IIS Lead this person will serve as the senior member of a brand-aligned team of strategists responsible for identifying and developing opportunities to unlock brand value and advising on drivers of transformational change. You will also own the endtoend obesity consumer insight agenda acting as thevoice of the consumer in senior forums.

You will be part of the International Markets Global Commercial Analytics (GCA) organization harnessing insights from multiple sources lead day-to-day problem solving and business partner management. You will leverage your deep functional analytic knowledge exceptional intellectual curiosity and proprietary GCA tools to every business interaction while being an indispensable thought partner influencing commercial decisions and developing business solutions.

The ideal candidate is someone with a proven track record of high-value brand consultancy responsible for framing designing & executing solutions for challenging business situations. They will have an in-depth knowledge of the obesity market and of multiple analytic disciplines with a keen understanding of output and quality/timely insight derivation. Their team orientation and collaborative approach along with their outstanding listening skills and ability to manage through influence will enable their exceptional intellectual and analytical curiosity to shine. Their sophisticated executive demeanor and comfort functioning with senior brand VPs along with their excellent presentation skills including strong verbal and writing capabilities will drive their success. As will their ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization.

ROLE RESPONSIBILITIES

Commercial Brand Strategy:

• Act as a strategic partner to Obesity International Commercial Office team to frame investigate and answer key business questions related to the identification and evaluation of commercial strategies tactics and investment decisions.

• Develop and lead innovative ways for the Obesity business to track analyze and measure market dynamics with a focus on accuracy insights and identification of opportunities

• Leverage all analytical approaches connecting insights from healthcare data primary market research financial reports syndicated reports and internal Pfizer expertise to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership

Consumer Insight Strategy

• Own theendtoend obesity consumer insight agenda

• Translatehuman insight into brand behavior not just messaging

• Act as thevoice of the consumer in senior forums

• Integrate patient experience social and cultural dynamics digital and community influence trust and reputation signals and crosscategory learning from consumer health wellness and retail to inform more humancentered futurefit commercial strategies

• Design and apply insights to inform service models experience design and longterm adherence strategies

Performance Management/Forecasting/Operating Plan Support

• Proactively assess obesity portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained

• Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions

• Lead data modeling and forecasting needs and inform resource allocation and BU/franchise strategies and tactics.

Primary Market research (PMR) as an innovation engine

• Elevate PMR as a valuecreating strategic asset tightly linked to commercial priorities investment decisions and growth opportunities.

• Pioneer and embed innovative research methodologies behavioral science psychology decision science and digital approaches to answer complex business questions and drive behavioral change

• Explore the use of novel data sources advanced analytics and AIenabled techniques to augment traditional PMR approaches.

• Embed PMR into continuous testandlearn systems that enable faster learning cycles and sustain business impact

• Create and manage budgets associated with assigned activities through approved vendors

• Accountable for meeting compliance and corporate SOP obligations of primary market research

Promotional Strategy and Execution Insights:

• Integrate campaign insights into broader analytic activities to paint the full picture of marketing execution and customer behavior informing resource allocation decisions

Collaboration with Other Analytics Teams and marketing agencies:

• Lead dialogue to integrate insights across various cross-functional teams including data science reporting media

• Contribute to the advancement of team capabilities through thought leadership and knowledge sharing

• Align with other analytic teams to ensure cohesive activities with our stakeholders

• Partner with other analytic functions to advance the use of novel data sources including R

• Partner with marketing / media agencies to ensure consumer data is leveraged to inform strategy and execution

• Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities

• Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals

• Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders

• Facilitate best practice sharing and knowledge management

Basic Qualifications

• Bachelors degree required Masters preferred in a quantitative discipline

• 8 years in consulting finance or market analytics

• 5 years at a high-value level (e.g. EU & Global) developing data-driven brand strategy for key business assets

Preferred Qualifications

• Knowledge of the obesity market in International Markets (all countries except US) including relevant data sources required to understand and generate insights about the market

• Demonstrated experience across most GCA capabilities including data analytics primary and secondary market research data reporting & visualization and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired

• Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches

• Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority

• Demonstrated experience in the obesity market

• Demonstratedconsumer empathy track recordinconsumerled categories(not only Rx pharma) comfortoperatingwhere data is incomplete and emotion is dominant.

• Team orientation and collaborative approach; outstanding listening skills and the ability to manage through influence

• Exceptional intellectual and analytical curiosity a creative visionary who can drive innovation

• Sophisticated executive demeanor comfortable functioning at the highest levels of organizations; excellent presentation skills including strong verbal and writing capabilities

• Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization

• Ability to communicate complex ideas effectively both verbally and in writing

• Capacity to quickly establish relationships of trust and credibility

• Demonstrated analytics & insights expert

• Demonstrated business acumen

• Fluency in English

Location: Europe Any Pfizer Site

#LI-PFE

Purpose

Breakthroughs that change patients lives... At Pfizer we are apatient centric company guided by our four values: courage joy equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting flexible workplace culture which encourages employees to achieve work life harmony attracts talent and enables everyone to be their best working start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer Pfizer iscommitted to celebratingthisin all itsforms allowing for us to be as diverse as the patients and communities we serve. Together we continue to build a culture that encourages supports and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

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