Digital Marketing Coordinator Email & Automation

The Digital Marketing Coordinator serves as the tactical execution partner for the Personalization and Automation team. By utilizing our Marketing Automation Platform (MAP) the Coordinator is responsible for the hands-on building deployment and documentation of automated 1:1 member addition to execution this role assists with data maintenance and campaign performance reporting and keeping the teams operational playbook current. This position requires an agile learner with high attention to detail a process-oriented mindset and the ability to manage multiple production requests simultaneously.

Essential Functions

• Tactical Execution & Email Production Asset Building: Build and deploy marketing assets within the MAP including email templates dynamic content blocks and reusable marketing assets. Standardized Campaigns & Baseline Journeys: Execute recurring high-frequency sends and essential automated workflows (e. g. event reminders transactional follow-ups or recurring newsletters) based on predefined segments. Quality Assurance (QA): Serve as the final set of eyes for all member-facing communications to ensure links tracking tokens and formatting are correct across all devices.
• Data Stewardship & Performance Optimization Catalog & Data Maintenance: Perform routine updates to product and content catalogs and monitor platform hygiene to ensure dynamic data is current and deliverability remains high. Audience & Segment Readiness: Assist in preparing audience segments and ensuring basic segment logic is applied correctly to campaigns. Insight Generation: Analyze key campaign performance metrics and provide actionable insights to stakeholders ensuring data integrity for all reporting.
• Process Documentation & Operational Procedures Procedure Management and Maintenance: Create record and maintain a comprehensive library of Standard Operating Procedures (SOPs) for the team and periodically review existing procedures to ensure accuracy. Training Resources: Maintain documentation for how-to processes to ensure team continuity and ease of onboarding.
• Collaboration & Stakeholder Support Cross-Functional Teamwork: Work closely with the creative and digital teams to ensure consistent brand voice and seamless member experiences.
• Bank Secrecy Act: Remains cognizant of and adheres to Wings policies and procedures and regulations pertaining to the Bank Secrecy Act.

Qualifications :

Minimum Formal Qualifications for this Position

• Associates Degree in Marketing Communications Project Management or a similar field.
• 2 years of experience in Digital marketing or a relevant field Required
• 6 months months experience in a marketing automation platform preferred
• 1 year experience in a marketing environment related to a financial services industry preferred

Technical or Specialized Knowledge/Skills:

• Written oral interpersonal and collaboration skills.
• Understanding of email marketing principles and best practices
• Analytical mind with a strong focus on data-driven decision making
• Experience with campaign building segmentation and lead nurturing
• Content evaluation and editing skills (grammar punctuation and formatting)
• (preferred) Comfortable editing content in basic HTML JSON and CSS.
• (preferred) Proficient in Adobe Photoshop InDesign and Illustrator

Certifications Required:

• None

Additional Information :

The pay range for this position is: $29 to $32 per Hour

Final compensation for this position will be determined by various factors such as relevant work experience specific skills and competencies education certifications location and internal pay equity.

This position is eligible for our corporate bonus program based on company performance.

BENEFITS:

• Generous 401(k) match
• 401k Discretionary Profit Sharing
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short Term and Long Term Disability
• Health Savings Account with company contribution
• Employee Assistance Program
• Paid Vacation Sick Floating Holidays and Volunteer Time Off
• Paid Holidays
• Tuition Reimbursement
• Paid Parental Leave
  
  We anticipate this position to close on 3/6/2026. Please submit your application at your earliest convenience to be considered.
  
  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  
  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)
   

Remote Work :

No

Employment Type :

Full-time