Associate Director Analytics Delivery Lead

Dublin - Ireland

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description Summary

At Novartis data and digital innovation are at the heart of how we engage customers optimize experiences and make better decisions for patients. We are seeking a highly skilled and experienced Digital Web Analytics Delivery Lead to provide strategic direction and technical leadership across our digital analytics and tagging ecosystem.

In this role you will own the endtoend web analytics and tagging strategy ensuring accurate compliant and scalable data collection across Novartis digital platforms. You will collaborate closely with stakeholders across Marketing Analytics and IT to align analytics capabilities with business objectives enabling datadriven decisionmaking and marketing optimization at scale.

As a leader in the team you will set standards mentor teams and drive best practices to ensure the highest levels of data quality governance and operational excellence.

Job Description

Major accountabilities:

Lead the design development and evolution of a scalable web analytics infrastructure integrating multiple data sources platforms and technologies.
Partner with business stakeholders to define key business questions and objectives that web analytics should address.
Develop and implement web analytics strategies frameworks and best practices to ensure accurate consistent data collection analysis and reporting.
Architect and implement data collection and tagging solutions using leading web analytics platforms such as Google Analytics and Adobe Analytics.
Define document and enforce data governance policies and procedures ensuring data quality security privacy and regulatory compliance.
Collaborate closely with IT and digital delivery teams to ensure seamless integration of analytics solutions with websites CMS platforms databases and enterprise systems.
Stay current with emerging trends and innovations in web analytics data architecture and digital measurement recommending and implementing improvements where appropriate.
Ensure all tagging and analytics practices comply with data privacy regulations (e.g. GDPR) and Novartis policies.
Establish and maintain governance standards for tagging and measurement to maintain consistency and data integrity across digital properties.

Qualifications

8-10 years of proven experience in web analytics data architecture and technical leadership roles.
Deep expertise in web analytics methodologies tools and best practices with strong handson experience in Google Analytics and/or Adobe Analytics.
Strong understanding of data architecture data modeling and data warehousing concepts.
Extensive experience with tag management systems (e.g. Google Tag Manager Tealium) including custom event tracking implementations.
Solid knowledge of digital marketing measurement including conversion tracking A/B testing and attribution modeling.
Excellent analytical and problemsolving skills with the ability to think strategically and translate data into actionable insights.
Proven leadership and communication skills with experience working across crossfunctional global teams.
Experience managing and mentoring analytics teams is highly desirable.
Relevant certifications (e.g. Google Analytics IQ Adobe Analytics) are a plus

Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve

Skills Desired

Agility Cross-Functional Collaboration Customer Engagement Customer Experience Customer Insights Data Analytics Data Strategy Digital Marketing Marketing Strategy Market Research Media Campaigns Product Marketing Stakeholder Engagement Stakeholder Management Team Leadership Waterfall Model

Required Experience:

Director

Job Description SummaryAt Novartis data and digital innovation are at the heart of how we engage customers optimize experiences and make better decisions for patients. We are seeking a highly skilled and experienced Digital Web Analytics Delivery Lead to provide strategic direction and technical lea...