Web Content Specialist
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Job Location:
Antigonish - Canada
Monthly Salary:
Not Disclosed
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
Position Title: Web Content Specialist
Department: Marketing & Communications
Position Type: Full-Time Permanent
Classification: MPE Band C
Salary Range:$ (37.5 hours/week)
Posting Date: February 24 2026
Closing Date: March 6 2026
StFX University is seeking a content specialist with responsibilities for updating and maintaining the universitys main website () as well as other related digital properties. Reporting to the Project Lead marketing and communications team and working closely with other key departmental stakeholders across campus (i.e. recruitment admissions international and individual academic departments as required) the content specialist will complete the following:
Key Responsibilities:
- Works with other members of the website team to analyze existing website content ensuring sufficient optimization for the sites internal search function as well as external search engine optimization (SEO.) This includes optimal use of website metadata and keywords.
- Plays a leading role in establishing tracking and analyzing website performance as tied to key university goals including recruitment and conversion of prospective students and fund development. This role is responsible for making recommendations to improve user experience in these areas based on performance metrics.
- Provides content marketing leadership through a recruitment lens ensuring that key pages related to the recruitment and conversion of prospective students are strategically organized inviting clear and reflective of student experience at StFX.
- Works with stakeholders across the campus community (i.e. faculty staff and administration) to develop new website content and provides leadership to ensure content is well written optimized for web and aligned with user experience expectations.
- Develops highly visual and engaging web pages using the suite of layout and design tools within the websites Drupal Content Management System (CMS.)
- Ensures that all website content meets or exceeds Website Content Accessibility Guidelines (WCAG) 2.1 AA standards.
- Provides support related to other needs and projects within the universitys advancement department on an as-required basis.
Qualifications
- University degree and/or equivalent professional experience.
- Outstanding writing skills and superior attention to detail.
- A working knowledge of content best practices including the ability to effectively write for the web. The ideal candidate approaches this work with a solid marketing lens.
- Experience with tracking and analyzing website metrics specifically using the Google Analytics (GA4) suite of tools.
- A knowledge of post-secondary recruitment practices including the ability to identify the type(s) of content most relevant and interesting to both potential and incoming students.
- Team player with an ability to build relationships and work collaboratively with stakeholders across campus.
- Ability to work effectively and efficiently with minimal supervision.
- Knowledge of StFX University is considered an asset.
- Experience with Drupal and basic-level coding skills are assets.
To apply for this opportunity click the Apply Now button and upload your cover letter resume and references.
StFX is located in Mikmaki the ancestral and unceded territory of the Mikmaq People.
StFX is seeking candidates who are committed to contributing to our priorities of equity diversity and inclusion. A demonstrated ability in fostering a climate of inclusion and cultural safety is a strong asset. Preference will be given to applicants who bring lived experience of historically excluded groups.
We are also committed to the elimination of barriers to participation for persons with disabilities. Should you require an accommodation during the recruitment process please contact Human Resources at or .
About Marketing & Communications
The Marketing & Communications and Team advancesand protects St. Francis Xavier Universitys reputation of excellence. Among our many responsibilities wemanage the content and design of the universitys official print publications the main website and social media channels the release of university news and videos and the use of StFXs name and image. We also handle media relations. We work with offices and departments across campus to create engaging stories about the impact of our institution to a wide range of audiences locally nationally and around the world.
About St. Francis Xavier University
Established in 1853 St. Francis Xavier University (StFX) is consistently recognized as one of the best universities in Canada. StFX exceeds the needs of todays undergraduates through providing the very best academic experience -- outstanding teaching exceptional hands-on research opportunities and global exchanges -- all within Canadas most vibrant and inspiring residential campus. Here the focus is on the academic and the personal development of every student making community and social engagement a large part of the learning experience. Our students are academically strong and highly engaged in every aspect of life determined to make a positive impact on the world.
In 2022 Macleans annual university rankings put StFX #1 in student satisfaction and #2 in reputation across Canada in the primarily undergraduate category.
About Antigonish Nova Scotia
The beautiful and historic town of Antigonish is located within the northeastern corner of Nova Scotia. Only a 15-minute drive from the ocean and a two-hour drive to major urban centres Antigonish is a family-friendly community with a diverse and growing population and provides access to excellent education at all levels. The town is surrounded by rolling countryside and beautiful beaches and is a hotspot for outdoor recreation sports and other active lifestyle activities. Antigonish supports a vibrant culture in the arts with music performing arts visual arts and crafts and fabulous festivals happening throughout the year.
For more information visit.
Required Experience:
IC
Key Skills
- Dreamweaver
- Bootstrap
- User Interface
- Dhtml
- Content developments
- Web contents
- HTML5
- Drupal
- HTML
- JavaScript
- Web Services
- XML
- Sharepiont
- E-Commerce
- Analytics
About Company
StFX is a leading university in Nova Scotia offering exceptional undergraduate, graduate, and professional programs in a close-knit campus community.
