Associate Director of Annual Giving, Outreach Programs

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profile Job Location:

Gainesville, FL - USA

profile Monthly Salary: Not Disclosed
Posted on: 4 days ago
Vacancies: 1 Vacancy

Job Summary

Classification Title:

ASO DIR Annual Giving

Classification Minimum Requirements:

Masters degree in an appropriate area of specialization and one year of appropriate experience in annual giving or related field; or a bachelors degree in an appropriate area of specialization and three years of appropriate experience annual giving or related field.

Job Description:

The Associate Director of Annual Giving Outreach Programs is responsible for designing managing and continuously improving the universitys approach to scaled individualized donor engagement and lead generation. This role builds sustainable philanthropic revenue and strengthens the major gift pipeline by blending human-centered outreach data-driven strategy and emerging technologies.

Reporting to the Senior Director of Lead Generation & Annual Giving Programs the Associate Director oversees programs and teams that deliver philanthropic engagement at scale including Donor Experience Officers (Philanthropy Specialists) and student ambassadors within RepDials. The role leads strategy for qualifying philanthropic leads executing cadence-based multi-channel engagement and deploying innovative toolsincluding AI-enabled solutionsto increase donor participation accelerate prospect movement and support annual givings role in long-term pipeline development.

AI-Assisted Lead Generation & Innovation

  • Lead and manage the Philanthropy Specialist (DXO) team responsible for donor qualification and scalable relationshipbuilding.
  • Design and implement individualized omnichannel engagement strategiesphone text video email and digitalenhanced by AIpowered insights and tools to move donors efficiently through the philanthropic pipeline.
  • Develop business rules that support warming donors for major gift officer handoff
  • Develop donor warming frameworks that combine human outreach with automated individualized AIgenerated outreach to increase prospect pipeline velocity and revenue impact
  • Establish and monitor KPIs for engagement quality lead conversion portfolio readiness and revenue impact using data to refine segmentation cadence messaging and channel mix
  • Partner with Prospect Strategy & Research Family and Campus Development Major Gifts teams to ensure seamless transition of qualified donors into managed portfolios.
  • Oversee outreach strategies and document best practices for the Lead Generation program optimizing staff performance and documenting scalable processes.
  • Champion responsible exploration and implementation of autonomous fundraising technologies including AIdriven donor outreach and prioritization predictive engagement communications and content generation for lead generation and major gift readiness.
  • Contribute to governance structures quality standards and ethical guidelines to ensure transparent responsible and donorcentered use of AI in fundraising.
  • Collaborate with technology data and compliance teams to integrate emerging AI tools into CRM and engagement platforms ensuring alignment with institutional strategy and donor experience expectations.
  • Pilot and evaluate innovative fundraising technologies to expand scalability enhance engagement efficiency and preserve the relationshipbased nature of philanthropy.
  • Provide strategic and operational leadership for UF Advancements Call Center Program RepDials including student ambassadors and DXO integration.
  • Oversee day-to-day program execution staffing models performance management and unit partner collaboration.
  • Lead development of 1-1 outreach strategies across phone text video and email to drive both annual giving revenue and qualified leads.
  • Ensure alignment between RepDials activity pipeline development goals and institutional fundraising priorities.
  • Leverage analytics to continuously optimize contact strategies scripts segmentation and donor experience.
  • Collaborate closely with Annual Giving Alumni Relations Donor Relations and colleges and units to ensure coordinated donor journeys.

Gator RepDials Program Leadership

  • Provide strategic and operational leadership for UF Advancements Call Center Program RepDials including student ambassadors and DXO integration.
  • Oversee day-to-day program execution staffing models performance management and unit partner collaboration.
  • Lead development of 1-1 outreach strategies across phone text video and email to drive both annual giving revenue and qualified leads.
  • Ensure alignment between RepDials activity pipeline development goals and institutional fundraising priorities.
  • Leverage analytics to continuously optimize contact strategies scripts segmentation and donor experience.
  • Collaborate closely with Annual Giving Alumni Relations Donor Relations and colleges and units to ensure coordinated donor journeys.

Annual Giving Direct Marketing & Unit Partnerships

  • Manage annual giving campaign execution for 3-5 unit partners.
  • Partner with academic and administrative units to plan and execute direct marketing campaigns including segmentation data strategy creative development copy review production coordination budgeting and performance reporting.
  • Monitor campaign results adjust strategies in-flight as needed and provide regular performance reporting to partners.
  • Maintain the annual production calendar for assigned units.
  • Recruit onboard train evaluate and coach staff using best practices in talent management.
  • Foster a collaborative accountable and growth-oriented team culture aligned with UF Advancements vision and values.
  • Build strong partnerships across Advancement and campus stakeholders.
  • Monitor industry trends and best practices in fundraising engagement technology and donor experience; implement improvements where appropriate.
  • Promote an accessible and respectful workplace culture.

Expected Salary:

Up to $75000 commensurate with education and experience.

Exceptional Benefits We Offer

  • Affordable State Health Plans: Medical Dental and Vision Insurance
  • Comprehensive Coverage: Life and Disability Insurance
  • Secure Retirement Options: Generous plans to safeguard your future
  • Paid Time Off: Including 11 paid holidays as well as family sick and vacation leave
  • Professional and Personal Growth: Opportunities through UF Training & Organization Development leadership development LinkedIn learning and more
  • Tuition Assistance: Benefit from the UF Employee Education Program
  • PSLF Eligibility: We are a Public Service Loan Forgiveness Eligible Employer

The University of Florida offers a competitive benefits package. Click here to learn more.

Required Qualifications:

Masters degree in an appropriate area of specialization and one year of appropriate experience in annual giving or related field; or a bachelors degree in an appropriate area of specialization and three years of appropriate experience annual giving or related field.

Preferred:

The ideal candidate will possess:

*Business expenses are reimbursed through a standard accounting system. The ability to pay for expenses using your own personal credit card or funds and have them reimbursed is essential.

Special Instructions to Applicants:

In order to be considered you must upload your cover letter resume and three references.
Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Work visa sponsorship is not available for this position.

Health Assessment Required:No


Required Experience:

Director

Classification Title:ASO DIR Annual GivingClassification Minimum Requirements:Masters degree in an appropriate area of specialization and one year of appropriate experience in annual giving or related field; or a bachelors degree in an appropriate area of specialization and three years of appropriat...
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Key Skills

  • Crisis Management
  • Marketing
  • Public Relations
  • Fundraising
  • Media Relations
  • Constant Contact
  • Strategic Planning
  • Social Media Management
  • Team Management
  • Public Speaking
  • Wordpress
  • Writing Skills

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A top five public land-grant research university, the University of Florida creates a collaborative environment and accelerates future solutions.

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