Channel Sales Lead
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Job Summary
Description
Channel Sales Lead (ROA)
About Us:
At Sitecore our mission is to simplify how brands reach engage and serve people by delivering intelligent personalised digital experiences that connect the world. Weempower the worlds most iconic brands to build lifelong relationships with theircustomersseamlessly smartly and at scale.
As the leading provider of agentic digital experience software Sitecore brings togethercontent commerce and data into one composable platform that enables brands todeliver millions of meaningful adaptive experiences every day. Trusted by globalleaders such as American Express Porsche Starbucks and LOréal Sitecore helpsbrands transform engagement through experiences that are not only personalised butpredictive and dynamic.
Our foundation is our peoplea diverse passionate and collaborative global team spanning over 25 countries. We believe that every experience matters and that belief starts with how we work together.Our valuesguide how we lead innovate and connect. They are the behaviours that bring our mission and vision to life every day in every interaction.
As we continue to evolve we are actively cultivating AI skills across our teams to unlocknew levels of creativity efficiency and insight. From engineering to customerexperience AI capabilities are becoming integral to how we design build and deliverthe next generation of digital experiences.
Learn more at .
About the role:
We are looking for a Channel Sales Lead to drive revenue growth through Sitecores reseller ecosystem across Rest of Asia (ROA) with a primary focus on Thailand Vietnam Malaysia and Hong Kong.
This role is responsible for building enabling and scaling high-performing reseller relationships driving pipeline generation and ensuring successful execution of joint go-to-market initiatives. The ideal candidate combines strong channel sales execution with a solid understanding of SaaS enterprise software and ideally Digital Experience (DXP) solutions.
This is a hands-on role that sits at the intersection of partner management deal execution and regional market development. This role requires 2550% travel across ROA and works closely with Direct Sales SDRs and Partner Business Managers reporting into Global VP Growth Markets in Dubai.
What You will do:
Channel & Reseller Management
- Own and grow revenue through assigned Sitecore resellers across ROA
- Manage a mix of toptier (Premium & Elite) and broader reseller tiers including midtier and longtail resellers depending on market needs.
- Act as the primary point of contact for reseller sales leadership and key stakeholders
- Drive reseller alignment with Sitecores go-to-market strategy portfolio and commercial models
- Support onboarding enablement and ongoing reseller performance management
Pipeline & Revenue Growth
- Build manage and forecast reseller-sourced pipeline
- Support resellers through the full sales lifecycle: opportunity qualification deal structuring pricing and close
- Ensure accurate forecasting and reporting in collaboration with internal sales leadership
- Drive focus on net-new customer acquisition and expansion within existing accounts
Go-To-Market & Enablement
- Develop and execute joint business plans with key resellers
- Support reseller-led marketing activities campaigns and events
- Enable resellers on Sitecores SaaS AI and Digital Experience offerings
- Act as a bridge between resellers and internal teams (Sales Marketing Solution Consulting Customer Success)
Market & Ecosystem Development
- Develop strong understanding of local market dynamics competitors and customer needs
- Identify opportunities to expand Sitecores footprint through new or deeper reseller engagements
- Provide feedback into regional and global channel strategy based on market insights
What You Need to Succeed:
Core Requirements
- Experience in SaaS software sales channel sales or reseller-led sales models
- Proven ability to work with resellers distributors or system integrators
- Experience managing pipeline forecasting and closing enterprise or mid-market deals
- Strong commercial acumen and deal execution skills
- Excellent communication and stakeholder management abilities
Additional Skills That Could Set You Apart (Highly Desirable):
- Experience with Digital Experience Platforms (DXP) CMS MarTech or enterprise software ecosystems
- Familiarity with enterprise buying cycles and multi-stakeholder sales processes
- Experience working with Microsoft-centric ecosystems (Azure enterprise SaaS environments) is a plus
Language Requirements
- Fluent English (required)
- Proficiency in Thai Vietnamese or Korean is a strong advantage
Personal Attributes
- Self-starter with a high degree of ownership and accountability
- Comfortable operating across cultures and geographies
- Structured data-driven and outcome-oriented
- Able to balance strategic reseller development with hands-on deal execution
Why This Role
- Opportunity to play a key role in scaling Sitecores presence across high-growth Asian markets
- High visibility role working closely with regional and global leadership
- Exposure to Sitecores AI-first SaaS-driven Digital Experience platform strategy
- Ability to shape and influence how Sitecore grows through resellers in ROA
Sitecore is proud to be an equal opportunity workplace. We are committed to equalemployment opportunity without unlawful regard to race colour ancestry religiongender national origin sexual orientation age citizenship marital status disabilityveteran status or any other local legally protected characteristic.
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
Sitecore connects content, data, and personalization in one AI-powered platform. Move faster, work smarter, and create experiences that redefine what’s possible.
