Advertising, Digital & Brand Marketing Manager

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

• Plan and oversee customer retargeting strategy together with Performance Manager.

• Manage and work with media agencies and digital agencies to plan develop and execute brand product and other communication campaigns on the digital medium.

• Plan and oversee leads generation campaigns leads management and upsell/cross sell experience within the organization.

• Ensure that Performance measurement framework is in place to analyze ongoing digital campaigns owned digital media channels and social media initiatives to track performance and provide insights for optimization of campaigns.

• Work closely with the strategic marketing and other teams for executing integrated campaigns.

Measurement

• Identifies measurement solutions and provides recommendations fora enhancement by working with other functions or external agencies to gather customer feedback on our products and those of our competitors.

• Works with channel marketing/media agency teams to analyse and report progress of respective campaign goals and ROI.

• Deliver against Brand strategy with a set of initiatives and development for 2024

• Identifies measurement solutions and provides recommendations for enhancement by working with other functions or external agencies to gather customer feedback on our products and campaign (Service Campaign).

• Ability to provide Sound creative solution that will help deliver materials against the business objectives and target.

• Works with internal stakeholders and agencies (both creative & media) teams to analyse and report progress of respective campaign goals and ROI.

• Contribute to the delivery of TOM brand preference amongst the identified target audience based on annual brand health tracker.

• Help drive NBP and Policy Holders through a clearly thought out plan for marketing communications and clear messaging framework.

• Delivers Marketing activities and campaigns on time and to budget.

• Meet the annual targets for TOM brand awareness brand preference and recommendation

• Ensuring Marketing efforts contribute to uplift in NPS and leads generation based on the Customer divisions objective

• Interfaces with other functions within Marketing Product and Customer Division was well as other functions within the organisation to drive NPS leads generation brand growth and brand preference objectives.

Who we are looking for:

Competencies & Personal Traits

• Good spoken and written communication as well as articulate interpersonal and negotiation skills

• Ability to work in a team effectively while managing tight timelines and must be comfortable working in a fast-paced environment

• Experience driving and delivering communications and working closely with internal stakeholders and 3rd party vendors to deliver on projects.

Working Experience

• 5 to 8 years of working experience in insurance / banking industry

Education

• Degree in Business / Marketing

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.