Marketing Manager
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Marketing Manager
Reports to: Managing Director
Location: Nairobi
Job Overview:
To develop and execute an integrated marketing and brand strategy across CDL CDL Clean and KLOKIT that drives revenue growth strengthens market positioning improves brand visibility and supports the companies strategic expansion plans. The role will align marketing with business development sales operations and leadership objectives. Must Work closely with: Sales Operations Finance HR.
Duties and Responsibilities
1. Strategy & Planning
Develop annual group marketing strategy aligned to business targets
Create brand positioning for each company
Define target customer segments and value propositions
Develop campaign calendars for all brands
Prepare and manage marketing budget
2. Revenue & Lead Generation
Build structured lead generation funnels
Support sales with marketing materials and pitch decks
Design B2B acquisition campaigns
Track and optimize cost per lead
Support tender visibility and market intelligence
Management
Standardize brand identity across all companies
Ensure consistent messaging and visual alignment
Manage website social media PR and digital presence
Develop thought leadership positioning for leadership team
4. Digital & Performance Marketing
Manage digital campaigns (LinkedIn Google etc.)
Oversee content creation (case studies brochures newsletters)
Improve website traffic and conversion rates
Implement CRM / lead tracking system
5. Market Intelligence
Competitor analysis
Industry trend tracking
Customer feedback analysis
Recommend new product or service positioning
6. Team & Vendor Management
Manage designers agencies content creators where needed
Requirements
Qualifications & Experience
Degree in Marketing Business Communications or related field
58 years experience in B2B marketing
Experience managing multiple brands
Strong digital marketing capability
Data-driven and commercially oriented
Strong presentation and strategic thinking skills
Preferred:
Experience in professional services / outsourcing / operations
Experience working with executive leadership
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
