Event Manager, GCR Marketing IMC

AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

The AWS GCR IMC team is looking for an Event Manager to lead the planning and execution of AWS events in China. If you have event agency experience strong event management capabilities and excellent English communication skills wed like to meet you. Your work will help drive AWSs market presence and customer engagement across Greater China through exceptional event experiences.

The AWS Event Manager is the role responsible for planning executing and optimizing AWS flagship events and third-party event participation across China. This role serves as the central orchestrator for AWS GCRs event marketing strategy elevating AWS branding perception driving demand generation pipeline growth and customer engagement through event experiences that showcase AWSs cloud innovation and leadership.

As a key member of the AWS GCR IMC team the Event Manager bridges cross-functional teams including ABM Product Marketing Sales and external agency partners to deliver seamless high-impact events from large-scale flagship conferences like AWS Summit to targeted 3P events and industry cohort events. This role ensures events align with AWSs business priorities maximize ROI through rigorous performance tracking and create memorable customer experiences that accelerate cloud adoption.


Key job responsibilities
1. Event Strategy & End-to-End Execution
Lead the complete event lifecycle for AWS industry cohort events and third-party (3P) global event participation from concept through post-event analysis
Develop event strategies aligned with AWS GCR business priorities sales motions and target industry/audience segments
Manage annual and quarterly event portfolio planning securing stakeholder alignment and budget allocation
Coordinate with Account-Based Marketing (ABM) Product Marketing (PMM) and Brand Marketing teams to develop event messaging content strategy and activation plans tailored to targeted personas
Oversee venue selection event design attendee flow production and on-site execution to deliver exceptional customer experiences

2. Global Event Participation Strategy
Identify and evaluate global third-party expo opportunities for AWS participation
Develop demand generation strategies for targeted global events
Coordinate with regional ABM teams and PMM for account-tier acquisition at international events
Manage AWS presence at industry conferences and trade shows

3. Agency & Vendor Management
Manage relationships with external event agencies production vendors and suppliers
Lead RFP processes contract negotiations and vendor performance evaluation
Ensure quality control and cost efficiency across all vendor deliverables
Coordinate with agencies on creative development booth design and event production

4. Cross-Functional Collaboration & Stakeholder Management
Serve as the liaison between IMC ABMPMM Sales Partner Teams and external agencies for seamless event execution
Lead core team meetings with stakeholders from Industry Marketing Product Marketing Sales and Digital Channels
Drive registration strategy and attendee acquisition through collaboration with Digital Channel teams
Coordinate event staffing catering and logistics across multiple stakeholder groups


5. Budget Management & Operational Excellence
Manage event budgets resource allocation and financial tracking to ensure ROI
Develop and maintain event SOPs (Standard Operating Procedures) for repeatable scalable execution
Create event briefs run-of-show documents and post-event trip reports
Ensure compliance with AWS procurement and contracting processes

6. Performance Measurement & Continuous Improvement
Define and track event KPIs including attendance engagement MQL/SQL conversion and marketing influenced pipeline
Conduct post-event analysis and reporting on business impact metrics
Implement lead follow-up processes including lead upload MQL triggering and SQL tracking
Brief sales teams (DGR/MRC/BD) with call scripts and opportunity tracking mechanisms
Pilot emerging event technologies and formats to enhance attendee experiences


About the team
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Why AWS
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Inclusive Team Culture
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Mentorship and Career Growth
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- 5 years of professional non-internship marketing experience
- Experience analyzing metrics to drive business improvements
- Experience managing multiple projects and priorities across teams in a fast-paced deadline-driven environment
- Experience using English communication skills both written and verbal to foster seamless interaction with stakeholders at all levels
- 5 years of experience in B2B event management preferably in technology or cloud/enterprise sectors
- Proven track record of executing global third-party (3P) expos trade shows or 1P flagship events (1000 attendees) and targeted executive programs
- Strong agency management experience with demonstrated ability to manage external vendors and negotiate contracts
- Experience with budget management and financial planning for events

- Experience working with a matrixed team of stakeholders to achieve a common goal or equivalent
- Experience managing or participating in global expos and international trade shows
- Background working with event management platforms and registration systems
- Familiarity with demand generation strategies and lead management processes
- Event agency background with proven track record of successful event execution

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