Senior Digital Campaign Manager (12 Month Opportunity)

Quebec - Canada

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Description

Ready to Drive Growth Through Strategic Digital Campaigns and Go-to-Market Excellence at TELUS Health

At TELUS Health were reimagining how health services are delivered - helping Canadians live healthier longer lives. Were looking for a strategic data-driven Senior Digital Campaign Manager to join our Marketing team and lead our digital growth initiatives.

If you thrive in a fast-paced collaborative environment are passionate about developing integrated digital strategies and have a talent for managing complex campaigns across multiple channels and stakeholders this opportunity is for you.

Youll partner closely with the Sales and Product teams to prioritize strategic initiatives execute DTC positioning across all consumer touchpoints and drive measurable results through paid digital and influencer partnerships. If you love developing go-to-market strategies optimizing campaign messaging and collaborating with agencies to bring campaigns to lifethis role is for you.

What youll do

Develop and prioritize overall GTM strategy ensuring alignment across digital channels and business objectives
Lead DTC (Direct-to-Consumer) positioning strategy across all consumer touchpoints translating business goals into actionable digital campaigns
Drive digital campaign strategy and execution including paid media email social and emerging channels
Develop and execute influencer partnership strategies to amplify campaign reach and engagement
Lead agency collaboration and manage creative approvals ensuring timely delivery of high-quality assets
Own end-to-end paid digital execution with our digital agency partners
Conduct regular campaign performance analysis and provide actionable optimization insights to improve channel performance and ROI
Develop compelling value propositions and messaging that resonate with target audiences across digital channels
Partner with cross-functional stakeholders including Product Sales and Analytics teams to execute integrated digital campaigns that drive business growth
Manage multiple digital campaigns simultaneously while balancing priorities meeting deadlines and staying on budget
Provide strategic input for GTM initiatives and new service launches
Stay current with digital marketing trends platform updates and best practices to continuously improve campaign effectiveness

Qualifications

What you bring

University degree or diploma in Marketing Communications Business or related field
7 years of experience in digital marketing campaign management performance marketing or integrated marketing
Proven experience managing paid digital campaigns across multiple platforms (Google Ads Meta LinkedIn etc.)
Experience with influencer marketing and partnership strategy
Strong experience with marketing analytics campaign reporting and data-driven optimization
Previous experience at a digital agency or in-house marketing team is preferred
Experience in healthcare or regulated industries is an asset
Excellent project management interpersonal and stakeholder management skills
Strong analytical skills with the ability to translate data into actionable insights
Comfortable managing competing priorities and working under tight deadlines
Proficiency with marketing automation and analytics tools
Fluent in English; French bilingualism is a strong asset

Ideal Candidate Profile

Self-starter able to work independently; anticipates needs and takes initiative
Analytical able to quickly synthesize key information and take action to drive results
Organized excellent time management and prioritization skills
Adaptable comfortable working in a dynamic quickly evolving environment
Problem solver able to easily pivot and find new innovative solutions
Team oriented exceptionally strong interpersonal skills works well with individuals across teams
Leader - able to create clarity and define success in a way that motivates and inspires a team
Coach-like - guides and empowers team members through feedback questions and support to foster growth and maximize potential
Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey

Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients suppliers candidates external partners etc.); interact in English with internal parties (colleagues internal partners stakeholders etc.); and work with IT tools whose interface is only accessible in English as part of this positions main responsibilities given its national scope.

Required Experience:

Manager

Description Ready to Drive Growth Through Strategic Digital Campaigns and Go-to-Market Excellence at TELUS HealthAt TELUS Health were reimagining how health services are delivered - helping Canadians live healthier longer lives. Were looking for a strategic data-driven Senior Digital Campaign Manage...