Senior Paid Media Executive Myvitamins

About THG Nutrition:

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand its family of brands Myvegan Myvitamins & MP Activewear. We want to be the worlds most empowering health movement championing everyone to live healthier more active lives. Our brands and people exist to break boundaries to power and to empower those who want more. Everything we do is in-house from manufacturing and new product development to content creation e-commerce marketing and logistics. This means were perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving global industry. Its an incredibly exciting time to join the team and were always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Role: Senior Paid Media Executive

Function: Myvitamins

Reporting to: Performance Marketing Manager

Location: THG HQ Manchester (WA15 0AF) Fully office based

Nutrition & Wellness

Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand and its family of brands Myvegan Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions were a force for good and we keep it real. These are the values that drive our team through every day.

Why be a Paid Media Manager at Myvitamins

At THG youll join a fast-paced and innovative team driving the growth of leading health and wellness brands including Myvitamins and Myvegan. Youll gain exposure to international markets lead high-impact projects and collaborate across divisions in a dynamic and entrepreneurial environment. With THGs culture of progression youll have the opportunity to develop your career while shaping the future of digital commerce

As Paid Media Manager youll:

• Paid Media Strategy & Planning:

  • Own the full paid media strategy acrossPaid Social (Meta TikTok Pinterest YouTube)andPaid Search (Google Ads Bing)to deliver growth against key commercial KPIs (CAC ROAS revenue LTV).
  • Developalways-onseasonal andbrand campaign plans ensuring budget allocation aligns with business priorities and promotional calendars.
  • Define the channel mix and spend allocation optimising performance across upper and lower funnel activity.
  • Conduct competitor benchmarking and market analysis to inform channel strategy and creative direction.

  Paid Social Execution & Optimisation

  • Support on end-to-end management of Meta Ads TikTok Ads and Snapchat from campaign setup to performance reporting.

  • Build and manage audience strategies including prospecting retargeting and lookalike segments.
  • Partner with the creative team to brief and testhigh-performing paid social assets using data insights to inform messaging visuals and formats.
  • Continuously test creative variations placements and formats to maximise CTR conversion rates and efficiency.
  • Stay ahead of paid social trends algorithm updates and new platform opportunities.

  Work closely with:

  • Work closely with Brand Marketing CRM Creative and eCommerceteams to ensure an integrated consistent customer journey.
  • Brief and manage externalmedia partners agencies and platforms.
  • Support the Head of Marketing in forecasting media spend and aligning with commercial goals.
  • Champion test-and-learn culture across all paid channels.

What skills and experience do I need for this role

• Minimum 2years in paid media / digital advertising roles.
• Experience working across Ecommerce & Paid Social teams
• Hands-on experience with major paid acquisition channels: Google Ads Meta (Facebook/Instagram)
• Proven track record of managing substantial ad budgets (depending on scale: e.g. six- to seven-figure annual budgets).
• Comfortable working with data: tracking key metrics ( ROAS conversion rate lifetime value etc.)
• Experience using analytics tools (Google Analytics / dashboards BI tools)

Whats in it for me

Career Development

• Access bespoke development programmes designed by our in-house L&D team.
• Participate in our upskilling programme delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Enjoy your birthday off on us!
• Enhanced maternity and paternity pay (subject to length of service).
• Up to 10 days compassionate leave.
• Buy back up to 3 days leave each year.
• Unlock 2 days of volunteer leave after 12 months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access to our in-house CBT therapist.
• 24/7 Employee Assistance Programme provided by Bupa.
• State-of-the-art on-site gym and physio access.

Other Perks

• Save up to 12% on personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop and barber services.
• Referral bonus of up to 1000 for successful hires.
• Anniversary gifts for 5 and 10 years of service.
• Experience working with creative teams product / e-commerce teams (e.g. optimising landing pages product feeds).