Specialist Marketing II (Content & Product Communication)

Gurgaon - India

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

Donaldson is committed to solving the worlds most complex filtration challenges. Together we make cool things. As an established technology and innovation leader we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn effect change and make meaningful contributions at work and in communities.

Key Responsibilities:

1) Proof content development (end-market focus)

Produce local proof assets: customer stories case studies testimonials and quantified proof points.
Maintain a proof pipeline aligned to regional product technology and end-market priorities.
Coordinate stakeholder interviews (sales partners customers) gather data and convert inputs into publishable content.

2) Product communications

Create product communication packages for regional release needs including:
- Whats new / why it matters messaging
- Spotlights feature-benefit proof points and application relevance
- Sales-ready summaries and talk tracks for partner and internal use
Partner with Product Management to validate technical accuracy and positioning.

3) Localization and compliance discipline

Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages
Maintain an approved claims/terminology register and ensure all translations align with legally approved language.
Implement QA workflows for accuracy tone formatting and compliance across all deliverables.

4) Campaign content bundling and channel readiness

Build complete campaign content bundles aligned to campaign briefs and event needs including:
- Web copy/landing page copy email copy social copy ads copy key visuals briefs
- Sales enablement assets (one-pagers pitch slides proof packs)
Ensure assets are delivered in channel-ready formats with correct metadata naming conventions and version control.

5) Agency coordination and content performance iteration

Coordinate with the digital agency on content-related scope and delivery:
- Provide content briefs timelines and acceptance criteria
- Review and QA content implementation (web pages emails ads) before launch
- Provide content iteration requests based on performance data and feedback

Collaboration and interfaces

Day-to-day aligned with Regional Marketing Campaign Owner
Works closely with: Regional Territory Sales Product Management Regional Marketing Legal/Compliance Digital Agency Partners/Distributors

Success measures (examples)

On-time delivery of campaign content bundles and localized assets
Increase in sales enablement adoption (downloads/usage sales feedback)
Campaign performance improvements linked to content iterations
Growth of regional proof library and usage across channels

Qualifications & Experience

36 years in B2B marketing content product marketing or communications (industrial/technical preferred)
Graduate in Mass Communication
Proven experience producing case studies and proof-driven content
Strong writing/editing skills; able to translate technical inputs into customer value
Experience coordinating translation/localization workflows and QA
Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills and competencies

Content strategy and packaging for campaigns
Product messaging proof point development and storytelling
Detail-oriented QA mindset (claims terminology formatting brand consistency)
Strong project management and stakeholder management
Data-minded: uses performance insights and feedback to improve content
Fluency in English is a must additional languages are considered a plus

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers. These scams have attempted to solicit money for job applications and/or collect confidential information Donaldson will never solicit money during the application or recruiting process. Donaldson only accepts online applications through our Careers Donaldson Company Inc. website and any communication from a Donaldson recruiter would be sent using a email address. If you have any questions about the legitimacy of an employment opportunity please reach out to to verify that the communication is from Donaldson.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race gender color disability national origin age religion union affiliation sexual orientation veteran status citizenship gender identity and/or expression or other status protected by law.

Required Experience: