Senior Associate, Digital Marketing

About us

WeWork India is one of Indias leading flexible workspace operators Great Place To Work certified (Nov 2024 Nov 2025) aimed at creating flexible workspace solutions for companies of all sizes.

Since its inception in India in 2016 WeWork India has expanded across 68 operational centres in Chennai New Delhi Gurugram Noida Mumbai Bengaluru Pune and Hyderabad. WeWork India meets distinct workspace needs for various businesses. WeWork India strives to provide customised and curated solutions for various office space needs through its products and solutions.

At WeWork India were driven by collaboration creativity and a shared vision to redefine the future of work. If youre looking to be part of a dynamic fast-growing organisation that values talent and fosters growth join us and build your future with WeWork India.

For more information please visit our website

Roles & Responsibilities

• Agency Performance Management: Oversee and own the performance of external
  media agency partners. Serve as the day-to-day liaison to ensure agency-led campaigns
  align with firm objectives holding partners accountable to agreed-upon KPIs media
  efficiency targets and delivery timelines.
• Campaign Management: Build launch and manage in-house paid campaigns across
  key B2B channels with a heavy emphasis on LinkedIn Campaign Manager Google Ads
  (Search & Display) and programmatic platforms.
• Audience Targeting: Develop and implement sophisticated B2B targeting strategies
  including Account-Based Marketing (ABM) lists retargeting and custom audience
  segments to effectively reach global decision-makers.
• Optimization & Bidding: Monitor daily campaign pacing and budget utilization.
  Continuously optimize bids audience parameters and placements to improve key
  performance indicators such as Cost Per Acquisition (CPA) Click-Through Rate (CTR)
  and conversion rates.
• Data Analytics & Reporting: Extract performance data from native ad platforms and
  analytics tools to assist in building weekly and monthly reporting dashboards. Identify
  data trends to provide actionable recommendations for future media buys.
• Creative Testing (A/B): Collaborate with the design and editorial teams to traffic ad
  creatives. Setup and monitor rigorous A/B tests for ad copy imagery and landing pages
  to determine winning variations.
• Ad Operations: Ensure all campaigns are tracked flawlessly using proper UTM
  parameters conversion tracking tags and pixel implementations.

Experience & Qualifications

• Experience: 35 years of hands-on experience in paid media performance marketing
  or media buying ideally a mix of B2B and B2C agency or corporate environment.

• Experience working with or at a media agency is a strong plus.

• Education: Bachelors degree in Marketing MBA or equivalent is preferred

• Technical Proficiency: * Deep hands-on experience managing campaigns in Meta
  Ads LinkedIn Campaign Manager and Google Ads.
  Proficiency in Microsoft Excel (VLOOKUPs pivot tables) for raw data
  manipulation.
  Familiarity with web analytics and tracking concepts (Google Analytics Google
  Tag Manager).

• Problem-Solving Skills: Exceptional quantitative skills with the ability to look at a
  spreadsheet of ad metrics and quickly diagnose campaign health.

• Communication: Clear and concise communication skills with the ability to explain
  media performance metrics to non-media stakeholders and effectively manage external
  vendor relationships.

• Mindset: A high degree of accuracy and attention to detail. Ability to thrive in a
  fast-paced high-standards global environment while managing multiple campaign
  budgets simultaneously.

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race religion national or ethnic origin sex sexual orientation gender identity or expression age disability veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote are based on merit competence performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India our commitment to you is that youll be surrounded by career opportunities in a culture that fosters collaboration flexibility and inclusion.