Digital Marketing Manager

Job Description:

Better and fairer care. Always.

At St Vincents Care kindness works for us. For over 175 years weve been a leading provider of aged care driven by a legacy of compassion and integrity. As we launch our exciting Bringing Care Home vision we are taking high-quality personal care directly into the homes of our communities nationwide.

Are you a strategic datadriven digital marketer ready to shape the future of care in Australia

We are seeking an experienced Digital Marketing Manager to drive digital acquisition content strategy and brand visibility across one of Australias most trusted aged care and retirement living organisations. This is your opportunity to lead a growing digital function elevate our digital presence and deliver meaningful outcomes for residents families and communities.

You will be the driving force behind our digital ecosystem - leading SEO paid media content social media website optimisation and digital nurture programs that support our major service streams: Residential Aged Care Home Care and Retirement Living. You will influence digital strategy endtoend manage external agencies and play a key role in ensuring every digital touchpoint supports our mission of providing personcentred compassionate care.

This is a permanent full-time opportunity based from our Bowen Hills Head Office QLD on a hybrid working arrangement.

Key responsibilities of the role:

• Drive SEO SEM paid media website UX/UI and social media to support lead generation and brand visibility
• Oversee the social media strategy and content calendar ensuring alignment with brand tone and campaign priorities
• Use data insights and SEO/UX best practices to optimise the full digital journey from discovery to conversion
• Mentor and lead the Digital Content Producer and Content Writer to support high-impact content creation
• Work closely with the internal stakeholders and external vendors to ensure digital assets align with cross-vertical marketing needs

Things that work for us:

• At least 5 years in digital marketing with success across paid media SEO and website optimisation
• Proven ability to manage direct reports and external agencies
• Skilled in Google Ads GA4 Meta Business Suite SEMRush and CMS platforms
• Ability to translate complex data into actionable marketing decisions while balancing hands-on delivery
• A collaborative style and a willingness to uphold the core values of St Vincents
• Tertiary qualification in marketing communications or a related discipline

Things that work for you:

• Opportunity to work for the nations largest Catholic not-for-profit health and aged care provider with a rapidly growing and progressive vision

• More take-home pay with competitive salary packaging options up to $15990 Novated leasing plus an optional Meals and Entertainment card up to $2650 per annum
• Be part of a supportive team where you can grow professionally and make a genuine impact
• Employee Assistance Program for staff and their families
• Access to the Fitness Passport (FP) and more!

Pre-Employment Checks

Your employment is conditional upon the completion of all required pre-employment checks including Responsible Persons NDIS Worker Screening and immunisation checks.

Equal Opportunity

At St Vincents we value inclusivity and diversity and are committed to equal employment opportunity for everyone. We acknowledge the importance of creating a work environment that is welcoming safe fair and impartial and invite people from all backgrounds to join us.

Reconciliation Action Plan

St Vincents Health Australia embraces Aboriginal and Torres Strait Islander peoples unique perspectives knowledge and culture. As part of our Commitment to Reconciliation and Closing the Gap in employment related outcomes we encourage applications from Aboriginal and Torres Strait Islander Peoples. For further information visit To Apply

Please submit your application via the Apply button include your resume and a brief cover letter outlining your experience and suitability.

Respectfully no recruitment agencies.

Closing Date:

Reconciliation Action Plan:

At St Vincents we acknowledge the importance of creating a work environment that is welcoming safe equitable and inclusive for Aboriginal and/or Torres Strait Islander Employees. As part of our Commitment to Reconciliation and Closing the Gap in employment related outcomes we encourage applications from Aboriginal and Torres Strait Islander Peoples.

For further information visit https:// or get in contact at

View Reconciliation Action Plan

Code of Conduct:

View Code of Conduct