Sales Rep Danvers, MA

The Sales Representative is responsible for managing and growing sales within an assigned territory of retail accounts both on-premise and off-premise. This includes maintaining strong relationships with existing accounts developing new business opportunities and ensuring the proper representation and placement of our products. This role reports directly to the Area Sales Manager (ASM).

Key Responsibilities:
Account Management:

• Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts.
• Off-premise: store owners managers and key decision-makers
• On-premise: bar managers beverage directors general managers owners and key decision-makers
• Build and strengthen long-term customer relationships through regular visits product knowledge and responsive service.

Sales Growth:

• Identify and secure new on-premise and off-premise accounts focusing on high-visibility and high-volume opportunities.
• Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts.
• Implement promotional programs displays and marketing initiatives in off-premise accounts.
• Meet and exceed sales goals distribution targets and performance metrics.

Execution & Merchandising:

• Ensure proper product rotation visibility and compliance with brand and retailer standards.
• Execute pricing programs incentives and retail promotions to drive sell-through.
• Build impactful displays and ensure shelf schematics and promotional materials are implemented effectively.
• Work with bar managers beverage directors and staff to maximize brand presentation and sell-through.
• Support events tastings and sponsorships that build brand awareness and loyalty.

Collaboration:

• Partner with marketing and brand teams to execute local and regional promotional initiatives.
• Work cross-functionally with operations delivery and merchandising teams to ensure flawless service.

Market Intelligence:

• Stay informed on competitor activity pricing and emerging trends in the on-premise and off-premise beverage markets.
• Provide market feedback and insights to management for strategic decision-making.

Qualifications & Requirements:

• Bachelors degree in Business Marketing or related field preferred ( or equivalent experience).
• 2 years of sales experience in beverage alcohol distribution or hospitality industry preferred.
• Strong knowledge of the on-premise channel and local market dynamics.
• Excellent communication presentation negotiation and relationship building skills.
• Ability to work flexible hours including evenings weekends and occasional events.
• Must have a valid drivers license and reliable transportation.
• Proficiency with Microsoft Office and CRM systems is a plus.

Core Competencies:

• Customer-focused with strong relationship-building skills.
• Self-motivated and goal-oriented.
• Organized and able to manage multiple accounts and priorities.
• Knowledge of craft beer and beverage industry trends preferred.

Physical Requirements and Work Environment:

• Ability to lift up to 55 lbs as needed for product handling and displays.
• Ability to stoop bend reach twist.
• Repetitive motion while merchandising pro
• Comfortable with frequent travel within the assigned territory.
• Exposed to seasonal weather conditions and cold temperatures while working in walk-in coolers as part of regular job duties.

EEO Statement:

Seaboard Products Co. an entity of Sheehan Family Companies is an Equal Opportunity Employer and does not discriminate on the basis of race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information veteran status or any other protected status under applicable law.

Required Experience:

IC