Senior Brand Manager (Durban Based)

Durban - South Africa

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

1) Deep understanding of the South African market landscape consumer needs and insights initiating recommendations with regards to improving brand performance and communication

2) Drive long term growth of relevant NIVEA Southern Africa portfolio through the continuous development of the brand portfolio in line with the overall company strategy and roadmap.

3) Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

4) Market Understanding and Development

Identify market challenges opportunities and right focus in terms of Consumer Marketing Objectives
Input into the brand portfolio development and partner with the Global marketing Team
Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
Demonstrate Consumer understanding and develop relevant insights concepts & Product innovations/renovations relevant for the South African market
Responsible for keeping abreast of developments in market and in trade
Responsible for Budget and Financial Management.

5) Communication Development

Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space
Co-create TTL activation campaigns and ensure smooth implementation
Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
Lead the internal stakeholders and agency partners to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
Build plans with a strong digital focus. Digital plans need to be built with a Precision Marketing approach. Content and media plans need to be developed by audience and need states with ongoing optimisation

6) Brand Management

Input into Consumer Annual marketing plan
Responsible for deployment of plan OTIF (On Time In Full) within budget
Input into pricing and promotions - give recommendations to Customer team
Monitors brand performance and implements appropriate plan changes
Responsible for New Product Development forecast development & input into overall brand forecast review and completion
Works with lead agencies to develop communication assets in line with the brand strategy
Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
Evaluate & propose Marketing mix and evaluate media channels
Responsible for assisting BU Head with strategic marketing presentations when needed

Your Profile

A Degree or Post Graduate Degree in Marketing and or in related Business Management
Overall 5 years of experience in Brand Management in FMCG environment
Sound budget and financial understanding
Customer understanding and ability to work collaboratively with Customer sales teams
Who has worked on end to end Brand roles with P&L Management
Should have basic understanding for Beauty and Personal Care industry

Your responsible recruiter isAkash Sharma. Please apply online via the Beiersdorf Intranet until1st March 2026

Required Experience:

Manager