Joining at a pivotal moment of growth and transformation you will own theend-to-endNordics communications strategy strengtheningandbuidingexternal reputation driving internal alignment and delivering marketspecific impact.You will leadbuilding thestrategy anddeliveringexecution across all countries.You willbuild capabilities that elevate our brand and tailor communications plans in close partnership with country leadership andcross functionalteams. As a trusted advisor you will provide strategic counsel andhands-onexecution across reputation management mediarelationship building storytelling and employee engagementensuring a coherent and influential narrative. You will also collaborate closely with Group Communications contributing to international strategies andhigh visibilityprojects.

The role will report either to the General Manager Nordics & Sweden or initially to the Nordics HR & Communications Director.The reporting line is intentionally flexible to ensure the right level of support from day one and set you up for success.You willdirectlylead and grow the Nordic communications team supported by a rich network of transversal resourcesexpertise andbest practicesharing tomaximisecollectiveimpact.

It is a role with real impact visibility and the ability to shape the next chapter ofVerisuresstory.This is a rare opportunity to build and scale the function in ahigh growthB2C environmentshaping publicperceptionand brand impact influencingbusiness criticalmessaging and working directly with senior leaders.

Core responsibilities

Externalstrategicnarrative &positioning

• Lead the development and execution of our external strategic narrative and engagement plan from concept to delivery.

• StrengthenVerisuresreputation as a trusted innovative leader in home security.

• Design and implement impactful PR strategies media relations programs and storytelling campaigns that elevate our brand.

• EnhanceVerisurespositioning as ahighperformingpublic company across the Nordicmarkets.

• Oversee media relations driving proactivestorytellingand managing responsiveissuehandling through strong journalist relationships.

• Lead and coordinate reputational issue management and crisis communications with local markets and Group teams.

• Serve as a company spokespersonrepresentingVerisurein the media and shaping public discourse on home and smallbusinesssecurity.

• With your team producehigh-quality multiformat contentpress releases blog posts videos social media material and executive speechesthat bringsVerisurespriorities and narrative tolife.quality multiformat contentpress releases blog posts videos social media material and executive speeches.

• MeasureyourimpactregularlythroughavarietyofKPIstoensuretheworkthatisdoneiscreatingthe rightimpact.

Externalawarenessdigitalpresence &ereputation

• Build and elevateVerisuresexternal visibility across the Nordic markets.

• Position our digital leadership more effectively by partnering with local teams to strengthenmonitor and enhance ourereputation.

• Develop strong relationships with key external stakeholders including journalists influencers and industry networks.

• Oversee the companys digital presence ensuringhigh-quality consistent content across the corporate website and social mediachannels.

• Write review and edit multiformat content tailored to different audiences including website copy video scripts external statements presentations messaging frameworks talking points Q&As and press releases.

• Partner closely with the Marketing team to ensure consistent brand messaging and reinforce an alignedreputationnarrative across paid earned shared and owned channels.

Internalcommunications &employeeengagement

• Drive meaningful internal communications that reinforce culture leadership messages and engagement across the Nordics.

• Ensure consistent aligned communication across teams and countries supportinga strong senseof purpose and connection.

• Develop and execute internal communications programs that foster pride alignment and high engagement across markets.

• Coach and support leaders to communicate with clarity andimpact enabling them to cascade priorities effectively.

• Build a strong and engaged communications community across the Nordicsensuring capabilities tools andpractices arein place to deliverhigh-qualitycommunication.

• Promote best-in-class communication practices and knowledgesharing so great ideasscalequickly and effectively.

• Lead and cocreate horizontal communication networks with market teams to accelerate learning execution and cohesion across the region.

Reputationstrategy&ESGleadership

• Lead and drive the ESG narrative and activation across the Nordic operations.

• Strengthenour reputation as a responsible environmentally consciousorganisation.

• Integrate ESGstorytellinginto both internal and external communications to reinforce trust transparency and impact.

• Build and manageVerisuresreputation by communicating our valuesmission and achievements to key external stakeholders including media partners industry groups and civilsocietyorganisations.

• Identifyand cultivate strategic relationships that enhance our external reputation and highlight the positive impact we create across the Nordics.

• Collaborate closely with Group Legal and local teams to support Public Affairsrelated communications that advance our commercial goals and mitigate reputational risk.

• Provide communication support for interactions with regulators and other institutional stakeholders.

Candidate profile

Experience and Qualifications

Werelooking for a seasoned communications leader who brings credibility maturity and impact from day one and who is equally excited to continue learning growing and building with us.Someone with strong strategic judgementhands-onexecution skills and the energy to shape a function in motion. You combine proven communicationsexpertisewith curiosity adaptability and a growth mindset. A leader we can trustimmediatelyandinvest in longterm.onexecution skills and the energy to shape a function in motion. You combine proven communicationsexpertisewith curiosity adaptability and a growth mindset. A leader we can trust

• Proventrack recordof leading corporate and external communications at scalewithin global fastpaced B2C environments (retail telco FMCG subscriptionbased services)generally gainedover 20 years with substantial experience working across international/multicultural and remote team structures.

• Strategic communications leader with the ability to design and execute external strategies that elevate both commercial performance and broader industry positioning shaping the companys role not only as a market leader but also as a credible regional and sector voice.

• Strong media relations and spokesperson capability experienced in shaping narratives securing highimpact coverage andmaintainingtrusted relationships with key Nordic journalists.Confident in handling interviews press inquiries statements and highvisibility moments with credibility and sound judgment.

• Exceptional communicator and storyteller producing highquality content across formats including press releases opeds speeches statements and social media to strengthen publicperceptionand reinforce strategic priorities.

• Senior stakeholder influencer able to advise challenge and partner with senior leadersthrough clear communication business acumen and a collaborative credible presence.

• Experienced project leader with strong planning and structural disciplineable to take initiatives from concept to execution building coherent end to end plans (scopingstrategyKPIsdelivery) and driving multi market cross functional work withclarity andpace.Managerialexperience with the ability to guide coach and elevate team members and crossfunctional partners.

• Agencysavvy operator with strong judgmenton what to outsource versusmanage inhousetomaximisequality efficiency and impact.

• Familiar with crisiscommunications processes and escalation routines with the ability to quickly deepenexpertiseandoperateeffectively in fastmoving situations.

• Exposure to internal communications and the ability to ramp upquicklyusingstrong commsinstincts and stakeholder influence to create clarity and engagement across theorganisation.

• Modern communications mindset comfortable operating across digital channels and reputation dynamics with the agility to quickly expandexpertisewhere needed.

• Native Swedish speaker with fluency in English (written and spoken);additionalNordic languages are a strong asset.

• Bachelors degree or higher in communications public relations marketing business administration orrelatedfield.

Corecompetencies

• Problem Solving and Analyticsstrong atstructuring complex problems through quantitatively sound analysisdemonstratingexceptional businessand commercialjudgment. Ability to synthesizeinformation into actionableconclusionsenabling efficient decision making.

• AgilityandFlexibility-thrives in dynamicenvironmentsadapting swiftly tonew informationand changing circumstancesand with asolidability to navigate andoperatesuccessfully amidst complexity.

• EffectivenessandImpact-self-motivatedproactive in self-developmentanddemonstratesa hands-on approach to deliverbyrolling up their sleevesanddeep diveinto the details

• Entrepreneurial-forward thinkerwhocanchallengesthe status quowhilemaintainingastrongcustomerfocus. Willing to take a hands on approach while keeping the strategicobjectivesin mind.

• Communication-active listener with highemotional intelligenceanddecision-making abilitywithdiscernmentwhocommunicates clearly and effectively projecting credibility capable of influencing stakeholders across various levels.Alsogood atmanaging withconfidentiality.

Strong fit with our Company DNA

Passionate in Everything We Do:Our people bring a contagious energy and a sense of urgency that is unmistakable. We create a vision and inspire others around that vision with full engagement and focus. We are all-in and we love what we do.

Committed to Making a Difference:We are courageous we deliver what we promise through hard work and resilience. We make a difference through operating with discipline and doing what is needed. We are hands-on and wearentafraid to get into the detail. We deliver results and we execute with excellence.

Always Innovating:Our people make the impossible possible;itsa continuous state of mind. We are purpose-driven curious and we challenge the status quo. We believegood ideastravelwe share and reapply. We take smart risks and we are not afraid to fail. We believe innovation can be big or small.

Winning as a Team:We are determined to become number 1 and to do that we need to listen to one another collaborate and work together. We play our partfueledby a winning attitude and a fighting spirit. We celebrate our successes. We play to our strengths and our diversity to deliver even better outcomes while developing and supporting one another. We believe that together we go further and that nothing is impossible.

With Trust & Responsibility:Our people take responsibility for the people we protect. We are accountable and reliable. We role modeloperatingwith integrity. We trust and empower one another to do the right thing always. We deliver on our promise through world-classexpertiseand meticulousknow-how.Andwe do this with humility while being honoured to play suchan important rolein society.

Strong fit withVerisureRISELeadership Model

Role Model Responsible Owner:Acting as a long-term owner always putting the customer first thinking and acting big and being accountable and responsible.

Inspire Outstanding Performance:Motivating others for high performance prioritising and making decisions with an analytical approach and executing with excellence.

Strengthen and grow a high-performance diverse organisation:Building high-performance and diverse teams enhancing a learning culture by setting continuously higher standards.