Senior Influencer Executive- Myprotein Italy

Job Title: Senior Influencer Executive - Italy

Brand: Myprotein

Company: THG Nutrition

Location: Italy

About THG Nutrition:

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition including Myproteinthe worlds largest online sports nutrition brand and its family of brands:Myvegan Myvitamins and MP Activewear. With Myproteins slogan Fuel your ambition at the heart of everything we do were on a mission to be the worlds most empowering health movement championing everyone to live healthier more active lives. Our brands and people exist to break boundaries to power and empower those who want more.

Why be a Senior Influencer Executive for Italy Myprotein

At Myprotein were more than just a sports nutrition brand were a global movement driven by passion innovation and our mission toFuel your ambition. As Senior Influencer Executive for France youll have the opportunity to shape the way our brand connects with an influential and growing fitness community. Youll work alongside a passionate high-performing marketing team and play a pivotal role in scaling our influencer strategy in one of our fastest-growing markets. This is a unique chance to blend creativity strategic thinking and cultural insight all while working with some of the most exciting talent in the Italian fitness and wellbeing space.

Responsibilities include:

• Own and drive the day-to-day operations of the Italian influencer programme ensuring consistent growth and performance while maintaining strong working relationships with creators and talent agents in the region.
• Support the Senior Influencer Manager EU in shaping and executing the Italian influencer strategy aligning with overall EU and global objectives for the Myprotein brand.
• Deliver detailed performance reporting on a weekly bi-weekly and monthly basis analysing key KPIs including engagement reach conversions and ROI and presenting insights and recommendations to internal stakeholders.
• Manage programme maintenance ensuring influencer tracking links discount codes and promotional offers are accurate live and performing optimally across all communications.
• Actively source and recruit new Italian influencer talent with a focus on brand alignment commercial potential and cultural fit from micro creators to emerging macro talent to support customer acquisition and brand awareness.
• Collaborate cross-functionally with key stakeholders including content brand commercial paid media and product marketing teams to plan brief and execute integrated influencer campaigns tailored to the Italian market.
• Own the full campaign process for Italian influencer activations from planning and briefing to execution approvals content collection analysis and learnings.
• Ensure influencer content is on-brand high quality and aligned with current Italian social media trends fitness culture and seasonal campaigns maintaining relevance and authenticity.
• Lead on Italian influencer payments and budget tracking ensuring accurate and timely invoicing and monthly purchase order (PO) processes are completed in line with internal finance procedures.
• Encourage collaboration across influencer tiers nurturing an engaged community through creative activations collaborative content opportunities and connections with wider marketing channels (e.g. events social CRM).
• Support brand-led events campaigns and content creation ensuring Italian influencer presence and involvement is maximised to generate impact and reach.
• Stay ahead of industry trends in France identifying emerging platforms content formats and creator trends to future-proof Myproteins influencer approach and maintain brand relevance.

Were looking for:

• Native level Italian language skills both written and spoken
• Business level English language skills both written and spoken
• Degree Qualified (Preferred)
• 2 year experience in Influencer marketing
• A genuine interest in health wellbeing fitness and an ambition to be at the forefront of Italian influencer marketing
• Native level Italian language skills both written and spoken
• An understanding of how influencers can play a key role in building brand awareness affinity content creation and driving commercial value for brands
• Deep knowledge of current and emerging Italian social media platforms including but not limited to Instagram Facebook YouTube TikTok etc.
• Outstanding communication negotiation and organisational skills
• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines
• Knowledge of the Italian fitness industry and social media trends