Cross Brand Product Marketing Strategy Manager
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Job Location:
Warren, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
The Role
The Cross Brand Product Marketing Strategy Manager reports directly to Director Cross-Brand and Export. This role serves as the connective tissue across Chevrolet GMC Buick and Cadillac driving alignment on portfolio strategy feature packaging pricing direction and customer value positioning. The role synthesizes insights from program teams brand leadership regulatory requirements and competitive dynamics to create unified strategies that scale across the enterprise while respecting individual brand identities. It leads cross-functional decision-making on topics like ADAS/connected feature rollout complexity management and longrange product planning ensuring that GM moves as one team toward common revenue customer experience and portfolio health goals. This position requires balancing near-term launch needs with longterm architecture strategy influencing senior stakeholders and providing clear strategic frameworks that help brands make faster more consistent decisions. The ideal candidate for the role embodies GMs Leadership Behaviors with a progressive track record of proven ability to lead change collaborate and influence across all functions effectively prioritize and thrive in an ambiguous / fast-paced environment is a must.
What Youll Do (Responsibilities)
Cross-brand product strategies i.e. ADAS Digital Revenue Regulatory Compliance technology strategies etc.
Cross-brand material packaging pricing issues & resolution by collaborating with cross functional teams including engineering global programs supply chain sales service and marketing customer care and aftersales finance legal PR etc.
Represent product marketing in meetings such as cross brand profitability improvement quality and warranty performance forums
Enterprise complexity reduction & simplicity initiatives manufacturing integration etc.
Overall group business planning for VP Product Marketing and Accessories
Your Skills & Abilities (Required Qualifications)
10 years of mixed finance engineering marketing and/or sales and/or program management experience
Bachelors degree in business administration engineering or another relevant field masters degree in business administration preferred
Ability to organize and plan effectively in ambiguous and continually changing environment
Proficient communicator with an innate ability to break down complex data to others
High level of interpersonal skills to work effectively with motivate and elicit work from others
Builds and maintains strong relationships across the enterprise regardless of function or level
High level of analytical ability where problems are very unusual and difficult
Willing to offer opinions and judgments and constructively challenge leadership
Must be comfortable working with Senior Leaders and Executives within the organization
Demonstrated ability to work in an action oriented decision-making environment and be decisive
Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environments
Ability to organize and plan effectively in ambiguous and continually changing environment
High level of time management and prioritization skills
Ability to react and address urgent requests in a timely and high-quality manner
High integrity and ability to manage highly confidential content
Self-starter that can deal with ambiguous problems
Ability to develop high performing and accountable teams through influence (cross-company)
Proven track record partnering with internal stakeholders to deliver mutually beneficial outcomes
Executive presentation skills: ability to create and deliver effective business briefings
Highly analytical and proficient in uncovering & applying customer insights
Paragon of GMs cultural behaviors
#LI-AP1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits. This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
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Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
