Sr. Commercial Demand Generation Manager
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
9 days ago
Vacancies:
1 Vacancy
Job Summary
Are you passionate about driving new customer growth through the deployment of high-impact integrated marketing campaigns
As the Senior Commercial Demand Generation Manager (Americas) at Klaviyo you will lead the strategy execution and optimization of new customer acquisition campaigns for Klaviyos commercial segment across the Americas. This role sits at the center of Klaviyos commercial demand engine and serves as the drumbeat of the business ensuring consistent measurable campaign execution aligned to acquisition and pipeline goals.
You will work closely with Brand Campaigns Sales and Agency partners to identify what campaigns assets and motions are required to acquire new SMB merchants across the Americas then own the end-to-end implementation across channels including sales-supported and partner-referred acquisition programs.
This is a highly visible role for a strategic hands-on marketer who deeply understands acquisition funnels pipeline mechanics and how to translate campaign execution into sustained new customer growth for Klaviyo.
How youll make a difference:
- Own the planning execution and optimization of SMB new customer acquisition campaigns for Klaviyo across the Americas and across channels.
- Act as the campaign execution lead and operational drumbeat ensuring acquisition programs are consistently launched optimized and aligned to new customer growth priorities
- Partner closely with Brand Campaigns Sales and Agency teams to define the campaigns assets and channel mix required to acquire new Entrepreneur and SMB merchants across the Americas
- Translate new customer and pipeline goals into clear acquisition-focused campaign strategies and execution plans
- Manage end-to-end campaign implementation across channels including lifecycle outbound sales-supported and partner-referred acquisition motions
- Coordinate timelines deliverables and dependencies across internal teams and external partners to ensure on-time high-quality execution
- Own acquisition pipeline performance with a close focus on MQLs SQLs and Partner Referred Leads across the Americas
- Monitor and manage pipeline health conversion and velocity to ensure campaigns are driving qualified new customer demand
- Analyze campaign performance across the funnel identify optimization opportunities and apply insights to improve acquisition efficiency and pipeline contribution
- Maintain clear visibility into campaign impact and acquisition performance reporting insights and recommendations to key stakeholders
- Serve as a connective force across Marketing Sales and Partnerships to ensure tight alignment around Americas-focused acquisition goals
- Perform other related duties as assigned
Who you are:
- 5 years of experience in B2B marketing demand generation or campaign management with a strong focus on new customer acquisition
- Proven experience driving SMB acquisition through integrated multi-channel marketing campaigns across large or multi-region markets
- Strong understanding of acquisition funnels and pipeline metrics including MQLs SQLs and partner-referred demand
- Comfortable working cross-functionally with Brand Campaigns Sales and external agency partners
- A strategic thinker with a strong bias toward hands-on execution
- Highly collaborative and effective in fast-paced cross-functional environments
- Data-driven and outcomes-focused using performance insights to optimize acquisition efficiency and pipeline impact
- Accountable and goal-oriented with strong ownership of results and execution quality
- Excellent communicator who can align stakeholders ask the right questions and drive clarity across teams
- Highly organized able to manage multiple campaigns partners and timelines simultaneously
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3 2025.
Please see the independent bias audit report covering our use of Covey here
Required Experience:
Manager
Key Skills
- Forecasting
- Hyperion
- Cost Management
- Construction Estimating
- QlikView
- Bus Driving
- Analysis Skills
- HubSpot
- Salesforce
- Market Research
- negotiation
- Financial Planning
About Company
Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.
