AboutSpark

TELUS SparkScience Centre (Spark) is a registered educational charity that exists toentertain and inspire people of all ages through creative encounters withscience engineering technology math and art. Spark exists to lift people upwith the power of curiosity through creative encounters withscience!

Calgarysscience centre is a pioneer in science entertainment and programming withroots dating back to 1967. Spark is home to one of Western Canadas largestdome theatres the Digital Immersion Gallery VR experiences and innovativespaces like Stevens Labwhere interactive experiments unfold before your Flint the robot dog to R05iE Canadas first robot coaster and a 15-acrepark exploring the science of the developing brain Spark is a hub forunforgettable creative encounters.

PositionOverview

Reporting tothe Manager Marketing Communications & Media the Specialist Social Media plays a key role in shapingand delivering Sparks content across platforms channels and role supports the development and execution of Sparks annual marketingplan through compelling storytelling content creation community engagementand social-first thinking.

Thisposition is rooted in content across platforms from social media and video towritten brand communications community storytelling and influencer successful candidate is both strategic and hands-on: someone who lovescreating experimenting tracking performance and responding in real time tocultural moments and audience behaviour.

Yourecomfortable behind and in front of the camera can turn ideas into engagingReels Shorts posts and captions and understand how content supports brandevents ticketing memberships and visitation. Youre also a strong writer whocan support on-brand communications across channels and collaborate closelywith internal teams and external partners.

If you lovebeing part of the action are energized by engagement and growth and dontmind getting hands-on with science experiments or hopping into a costume forcontent this role is for you!

Thisrole involves relationship-building internally and externally to help tellSparks story grow community and engage ever-expanding audiences supportingSparks goal of becoming one of the worlds most worth-visiting sciencecentres.

PleaseNote:

Thisposition is onsite only at Spark with some offsite work for outreach eventsand community activations.

Theschedule for this role is Tuesday to Saturday. Some evenings and weekends arerequired.

KeyResponsibilities

Plancreate and execute engaging on-brand content across platforms includingInstagram TikTok Facebook YouTube LinkedIn Threads X (Twitter) andemerging channels

Createand edit written photo and video content including Reels Shorts Storiesand live content

Maintaina unified brand voice and visual identity across all content and platforms

Collaboratewith the marketing team to build and manage content social media and eventscalendars

Monitortrends cultural moments and platform updates to inform content ideas andstrategy

Engagewith audiences by responding to comments messages and inquiries in a timelybrand-appropriate way

Supportcommunity engagement initiatives through content storytelling and on-siteparticipation and monitoring all channels to respond to comments and concerns

Attendevents activations and programs to capture and produce real-time andpost-event content

Buildrelationships internally and externally to surface stories that reflect Sparksmission and impact

Assistwith influencer scoping outreach and content coordination

Supportinfluencer nights media events and creator experiences as needed

Trackinfluencer content performance and ensure alignment with Sparks brand andgoals

Reviewanalytics track performance and report on key content social influencerand media metrics

Useinsights to refine content approaches and improve engagement and reach

Supportsocial media influencer and broader content strategies in alignment withbusiness objectives

Supportplanning coordination and execution of marketing media VIP and outreachevents

Assistwith media coordination content capture tracking and reporting

Ensureall activities align with Sparks strategic goals and values

Modelhigh performance flexibility collaboration and kindness in a fast-pacedenvironment

Otherduties as assigned

Qualifications& Knowledge

Minimum3 years of experience in a content social media or digital marketing role

Provenexperience creating and managing content across multiple platforms

Strongwriting skills with the ability to support on-brand communications andstorytelling

Proficiencywith video and photo editing tools (Adobe Creative Suite or similar)

Experienceusing social media management and analytics tools (e.g. Sprout native platformtools)

Strongunderstanding of engagement audience growth events ticketing and brandstorytelling

Excellentsocial listening skills and awareness of digital and cultural trends

Analyticalmindset with the ability to interpret metrics and adapt content accordingly

Strongcommunication planning and copy-editing skills

Highlyorganized with excellent time management and the ability to manage multiplepriorities

Detail-orientedadaptable and enthusiastic about learning and growth

Agencyexperience is an asset

Pleasesubmit a portfolio of your social media work with links and key measurablehighlights to after you apply.

Thisrole is based in Calgary Alberta and applicants must be located in Calgary.

Wethank all applicants for their interest. Only those selected for an interviewwill be contacted.

Dont meet every single requirement Studies have shown that womenpeople of colour and persons with disabilities are less likely to apply tojobs unless they meet every single qualification. At Spark we are dedicated tobuilding a diverse and inclusive workplace so if you are excited about thisrole please apply! An excitement and passion for science can go a long way hereso you may be just the right candidate for this or other roles at Spark.

Please visit our careers page to see more job opportunities.