Campaign Analytics and CRM Lead, WPB Philippines
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Job Location:
Taguig - Philippines
Monthly Salary:
Not Disclosed
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Some careers shine brighter than others.
If youre looking for a career that will help you stand out join HSBC and fulfil your potential. Whether you want a career that could take you to the top or simply take you in an exciting new direction HSBC offers opportunities support and rewards that will take you further.
HSBC is one of the largest banking and financial services organisations in the world with operations in 64 countries and territories. We aim to be where the growth is enabling businesses to thrive and economies to prosper and ultimately helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Campaign Analytics and CRM Lead.
The role holder will work closely with Head of Campaign Analytics and CRM to implement campaigns and customer relationship management strategic initiatives; Initiatives can be varied in nature but can include people engagement driving business performance coordination tasks and ad hoc projects..
In this role you will:
- To work closely with the Head of Campaign Analytics and CRM to implement campaigns and customer relationship management strategic initiatives; Initiatives can be varied in nature but can include people engagement driving business performance coordination tasks and ad hoc projects.
- To establish generate and analyze key metrics for the WPB business including but not limited to product profitability portfolio management sustainability goal-setting and performance optimization.
- To make recommendations on strategic and tactical activities to optimize sales and channel performance
- Spearhead end-to-end Leads generation product offer and channel optimization
- Spearhead and drive CRMs system proper usage tagging to optimize customer leads contact and conversion rates and potentially provide training and automation support to Sales & Channels.
- Sales & Channel Campaign management/ tracking with feedback loop to drive improvements
- Work closely with Marketing and Value streams to execute campaigns across various customer channels / touchpoints such as but not limited to callouts SMS EDM Viber.
- Closely work with D&A Advanced Analytics team to design and implement Campaign Test & Learn initiatives Sales incentive frameworkDemonstrate the HSBC values of being dependable open and connected on a day-to-day basis and promote a culture of diversity
To be successful in this role you should meet the following requirements:
- 2-5 Years work experience in a customer data reporting campaign management and/or analytics function
- Proven ability in Customer relationship management
- Ability to analyze financial priorities and influence customers to take appropriate action to meet their needs
- An understanding of HSBCs Credit Policy and Lending Guidelines.
- A broad knowledge of financial planning and defining customer needs
- An understanding of the needs of the mass affluent customer segment in general
- A full understanding of referral processes
- Capability to deeply understand HSBCs customers channels products and profitability dynamics
Youll achieve more when you join HSBC.
Issued by The Hongkong and Shanghai Banking Corporation Limited.
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
HSBC Holdings plc is a British multinational investment bank and financial services holding company. It was the 7th largest bank in the world by 2018, and the largest in Europe, with total assets of US$2.558 trillion.
