Sr. Growth & Engagement Manager, Prime Video Brazil
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Job Location:
Monthly Salary:
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Amazon Prime Video is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content favorite TV series and movies and live sports & events while making it trivially easy for them to enjoy they favorite content wherever and whenever they want. We have very ambitious goal to become the entertainment destination for customers in Brazil while delighting our customers with a great service and broad content.
We are looking for a versatile Sr. Growth and Engagement Manager who is responsible for designing and executing the strategy to drive Prime Video growth and engagement in Brazil. This person will be leading marketing programs and initiatives to customer acquisition and subscriber growth including growing revenue streams as well as improving our customer engagement and retention for Prime Video. Additionally s/he will work in collaboration with the Central and Regional Product Programming Marketing Engagement Ads Sports Customer Insights Payments and Distribution teams to define the priorities and key projects to drive growth and engagement This role will also focus on cross-benefit initiatives pricing strategies industry players bench-marking as well as customer understanding. The role is responsible for the planning execution forecasting and continual testing and improvement of demand marketing working closely with our Finance team. As a result of the broad scope and critical nature of the position the role will interact at all levels of seniority in the company.
The successful candidate will be data-driven with a proven track record of driving growth through online mobile and offline marketing programs. S/he should be able to think/act strategically develop structured plans and be willing to execute hands on with a start-up type of mentality. S/he balances creativity with analytics and agility with operational discipline. Candidates should be both idea generators and builders with a strong sense of accountability and a keen focus on delivering great customer experiences and strong measurable results. S/he should thrive in a culture of decisions based on analytics be comfortable diving deep into the data yet able to step-back and communicate both the strategic and immediate implications on priorities and take fast decisions. The role will have no direct reports but requires managerial skills to influence others and manage senior internal and external (agencies) stakeholders.
Key job responsibilities
- Drive Growth and Customer Acquisition and Engagement initiatives across teams for country/region
- Create and execute a comprehensive marketing strategies to drive new customers to Prime Video across all our channels (web mobile Living Room Devices distribution partnerships)
- Define and execute marketing strategies to drive customer engagement with Prime Video as well as improving customer retention
- Own and present to senior leadership key performance metrics around customer acquisition engagement and retention
- Procure negotiate manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics
- Develop a strong culture of rapid experimentation measurement and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers
- Collaborate with other teams of the Prime Video org including Central Marketing Product and Payments Business Intelligence Programming Finance Ads Engagement among others to drive customer acquisition engagement retention and revenue growth
- 9 years of professional non-internship marketing experience
- 6 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience with test and learn marketing optimization and experimentation
- Fluency in Portuguese and English (written and verbal) with prior experience working in Brazil
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience presenting metrics and progress to goal to senior leadership
- Experience in streaming video subscription services digital media businesses entertainment technology or e-commerce industries
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
We are looking for a versatile Sr. Growth and Engagement Manager who is responsible for designing and executing the strategy to drive Prime Video growth and engagement in Brazil. This person will be leading marketing programs and initiatives to customer acquisition and subscriber growth including growing revenue streams as well as improving our customer engagement and retention for Prime Video. Additionally s/he will work in collaboration with the Central and Regional Product Programming Marketing Engagement Ads Sports Customer Insights Payments and Distribution teams to define the priorities and key projects to drive growth and engagement This role will also focus on cross-benefit initiatives pricing strategies industry players bench-marking as well as customer understanding. The role is responsible for the planning execution forecasting and continual testing and improvement of demand marketing working closely with our Finance team. As a result of the broad scope and critical nature of the position the role will interact at all levels of seniority in the company.
The successful candidate will be data-driven with a proven track record of driving growth through online mobile and offline marketing programs. S/he should be able to think/act strategically develop structured plans and be willing to execute hands on with a start-up type of mentality. S/he balances creativity with analytics and agility with operational discipline. Candidates should be both idea generators and builders with a strong sense of accountability and a keen focus on delivering great customer experiences and strong measurable results. S/he should thrive in a culture of decisions based on analytics be comfortable diving deep into the data yet able to step-back and communicate both the strategic and immediate implications on priorities and take fast decisions. The role will have no direct reports but requires managerial skills to influence others and manage senior internal and external (agencies) stakeholders.
Key job responsibilities
- Drive Growth and Customer Acquisition and Engagement initiatives across teams for country/region
- Create and execute a comprehensive marketing strategies to drive new customers to Prime Video across all our channels (web mobile Living Room Devices distribution partnerships)
- Define and execute marketing strategies to drive customer engagement with Prime Video as well as improving customer retention
- Own and present to senior leadership key performance metrics around customer acquisition engagement and retention
- Procure negotiate manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics
- Develop a strong culture of rapid experimentation measurement and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers
- Collaborate with other teams of the Prime Video org including Central Marketing Product and Payments Business Intelligence Programming Finance Ads Engagement among others to drive customer acquisition engagement retention and revenue growth
- 9 years of professional non-internship marketing experience
- 6 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience with test and learn marketing optimization and experimentation
- Fluency in Portuguese and English (written and verbal) with prior experience working in Brazil
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience presenting metrics and progress to goal to senior leadership
- Experience in streaming video subscription services digital media businesses entertainment technology or e-commerce industries
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
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