Principal, CTV Measurement, Amazon Ads Strategy & Business Development
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
As Principal CTV Measurement Strategy & Business Development you will lead the development and execution of measurement strategies that enable advertisers to better quantify and maximize the value of premium CTV investments. Youll drive thought leadership across industry bodies evaluate emerging measurement technologies and partnerships and build business development frameworks that extend beyond any single initiative to deliver long-term organizational value. Expect to move seamlessly between executive strategy sessions technical deep dives and cross-functional collaboration.
This is a high-impact role requiring both strategic vision and collaborative execution. Youll work at the intersection of product innovation partnership development and go-to-market strategy to ensure Amazon Ads remains at the forefront of CTV measurement innovation. Work collaboratively with industry measurement providers and standards bodies to support advertiser choice and innovation across CTV.
Key job responsibilities
- Develop comprehensive measurement strategies for CTV advertising across Amazons video properties and publisher partnerships
- Drive innovation in measurement solutions that address diverse advertiser needs
- Lead strategic business development initiatives with measurement providers and technology platforms
- Represent Amazon Ads in industry associations and standards bodies
- Collaborate closely with Product Sales and Analytics teams to translate market insights into actionable strategies
- Bachelors degree or equivalent
- 10 years of professional experience in advertising technology measurement media or related fields
- Proven track record of leading complex business development initiatives and strategic partnerships in the digital advertising or media ecosystem
- Deep expertise in video/CTV measurement methodologies including panel-based measurement census-based approaches and emerging alternatives
- Demonstrated ability to influence senior executives and drive consensus across multiple stakeholder groups
- Experience working with measurement providers publishers advertisers or advertising technology platforms
- Strong analytical skills with ability to evaluate technical solutions and business models
- Excellent written and verbal communication skills with ability to translate complex technical concepts into business value
- Masters degree or above in business administration economics mathematics engineering statistics or related field
- Experience with advertising publishers and marketing/creative agencies
- Experience working within a global company with multi-country responsibilities
- Experience building and managing large and high performance teams
- Active participation in industry organizations such as IAB ARF VAB or similar bodies
- Track record of thought leadership through published research speaking engagements or industry working groups
- Experience with data clean room technologies privacy-preserving measurement and identity solutions
- Understanding of programmatic advertising DSP/SSP technologies and ad serving infrastructure
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 213000.00 - 288100.00 USD annually
Key Skills
- Business Development
- Sales Experience
- Direct Sales
- B2B Sales
- Marketing
- Sales Pipeline
- Salesforce
- Strategic Planning
- Enterprise Sales
- negotiation
- Lead Generation
- Contracts
About Company
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