Vice President for Enrollment & Marketing (VPEM)

Vice President for Enrollment & Marketing (VPEM)

The VP for Enrollment and Marketing is the universitys strategic point person in increasing traditional undergraduate freshmen and transfer enrollment and support the work with enrollment of new students in the Adult Graduate extension studies (AGX) division and retention efforts. Reporting to the President and serving as a member of the Presidents Cabinet the VPEM will provide bold innovative leadership strategic planning innovation to development and implementation of the Colleges strategic enrollment and marketing plan promoting institution-wide recruitment and collaborates with faculty staff administration student organizations and community groups to ensure all students have access to all resources. Oversees leadership in the following areas of service: Traditional Admissions Financial Aid Student Accounts and Enrollment Marketing.

Description of Key Responsibilities

University Leadership

• Champion and fulfill the mission of Bethel University including possessing a demonstrated maturity in the Christian faith (i.e. beyond a profession of faith the capacity to coach and mentor others)
• Personal commitment to maintaining the highest standards of integrity professional ethics and a commitment to social justice consistent with Bethels core values
• Fosters a relational climate for the recruitment process and service models
• Dedicated commitment to partner with the Cabinet Deans and shared governance groups in leading the College in a collaborative strategic and sustainable manner
• Invests in strong talent management of directors and team to maximize creativity growth and cutting-edge strategies for maximum net tuition revenue
• Analytical mindset and expertise in highly effective use of data analytics to inform strategies goals and decisions; proven record of applying these skills in the assessment cycle with excellence in monitoring and reporting
• Collaborate with VP for Student Development and Success for various retention strategies
• Intercultural competence & commitment to proactively retain and recruit enrollment and marketing team members who represent a variety of backgrounds and diverse perspectives

Enrollment

• Strategic leadership and execution of new and creative ideas to fulfill the enrollment goals including academic profile geographic and cultural diversity student persistence and on-time graduation and economic sustainability
• Facilitates and nurtures broad input by engaging with the enrollment and marketing team campus leadership and others in the strategic planning and advancement of recruitment efforts
• Regularly assesses strategic recruitment and implementation plan that defines goals project plans and key performance indicators
• Use of data analytics to inform strategies and provide training and communication with the enrollment division offices the Presidents Cabinet and the Bethel community
• Focused strategic partnership with Academics Information Technology Advancement Public Relations and Communications and other offices critical to the execution of the enrollment plan
• Form and maintain relationships with vendors/partners who provide expertise and services necessary for student search application generation and financial aid modeling when required.
• Maintains a healthy and informed relationship with NACCAP (North American Coalition for Christian Admission Professionals).
• Name purchase procurement and vendor management (such as College Board search and other sources) and enrollment management partnerships with appropriate outsourcing assets
• Enhance the historic partnerships and relationships with the Missionary Church strong feeder schools community-based organizations and college counselor networks and cultivate and formalize new relationships

Financial Aid and Student Accounts

• Oversee the Universitys approximately 25 million financial aid budget and leverage it to achieve enrollment and discount rate targets

• Develop and execute competitive financial aid packages pricing philosophies student account management and strategies to achieve enrollment goals in partnership with financial aid leveraging partner
• Oversees the management of student accounts for balancing collection of all student receivables with enrollment objectives meeting university budget obligations and adhering to regulations

• Ensure financial aid and student accounts compliance with internal and external guidelines of federal state and other applicable regulations

Enrollment Marketing

• Develop comprehensive marketing advertising website and social media plans which includes focus on engagement with prospective students families schools and other key constituents for the purposes of enrollment
• Initiate and provide account leadership for external partnerships (such as Enrollment Fuel and Caylor) to extend the reach of the team for innovation and execution of marketing initiatives
• Continue to build knowledge and educate the university on higher education market research development and growth markets to inform our related strategic and implementation plans
• Develop differentiated personalized and fresh contemporary multimedia enrollment marketing communication and messaging strategies
• Maintain high level of visibility for Bethel University for the purposes of growing enrollment

Qualifications:

• Candidates for this position should have at least ten years of experience in enrollment management with a proven record of leadership excellence in execution and entrepreneurial skills applied to the recruitment and enrollment of students who are well suited to the BethelUniversity mission.
• The successful candidate will understand the art and science of enrollment management and be able to demonstrate experience building successful and sustainable enrollment operations.
• Highly proficient in utilization of enrollment CRM and enterprise systems Excel database management and reporting tools and other contemporary technology tools
• Highly effective oral and written communication skills for disseminating information to a variety of stakeholders including prospective students families high schools campus community trustees and alumni
• Effective budgeting and financial acumen
• Masters degree (required); Doctorate degree (preferred)

About Bethel University

The mission of Bethel University affiliated with the Missionary Church denomination is to be a community of learners building lives of commitment for leadership in the Church and world. Bethels liberating academic programs challenge the mind enlarge the vision and equip the whole person for lifelong service.

Launched in 1947 Bethel is urban situated in the northern Indiana region hosting 250000 residents seven colleges (including Notre Dame) the 2nd largest shopping district in the state of Indiana 15000 businesses 50 parks and beautiful riverwalk developments in South Bend and Mishawaka. Resort venues on Lake Michigan are 45 minutes away. The university community is composed of about 1500 traditional and adult/graduate students from 35 states 90 students born outside the United States and 225 full-time employees. Bethel also hosts more than 8000 guests annually to arts productions 25000 annually in conference services and many thousands of community members in support of 40 national athletic championships.

Bethels 20000 alumni occupy 49 states and 64 world areas and enjoy a medical school acceptance rate double the national average 100% job placement rate in Nursing whose program was ranked No. 7 in the United States a Top 4% finish nationally in competitive math performance tests and 100% pass rate every year on the national performance standard for a unique academic major in American Sign Language.

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Bethel University does not discriminate on the basis of race color age sex disability national or ethnic origin in employment opportunities in keeping with applicable state and federal keeping with the mission of the institution Bethel University seeks applicants with a strong commitment to the values and lifestyle of evangelical Christianity and who profess a personal relationship with Jesus Christ. As a Christian institution we require faculty and staff to adhere to the Universitys Lifestyle Covenant and to enforce a religiously based statement of responsibilities for all University employees. Women and minorities are encouraged to apply. Bethel University as an educational institution operating under the auspices of the Missionary Church reserves the right to prefer employees on the basis of religion (Title VII Sections 702-703 United States Civil Rights Act of 1964 as amended).

Required Experience:

Exec