Video Leader (media planning offline)

Job Description:

Key Responsibilities:

Strategic Campaign Leadership

• Develop and execute integrated TV and CTV planning strategiesaligned with client objectives.

• Lead the planning and activation of video campaigns ensuring effective delivery across cost time and quality dimensions.

• Analyze performance across platforms and apply strategic insights to exceed expectations and drive measurable results.

Media Assessment & Audit Supervision

• Supervise and manage the full process of media audits and assessments ensuring alignment with industry standards and client KPIs.

• Collaborate with external auditors (e.g. Nielsen Auditel) to validate delivery and performance metrics and translate findings into actionable recommendations.

• Guarantee transparency and accountability across all campaign evaluations.

Team Enablement & Cross-Functional Collaboration

• Empower and support team members with deep knowledge of TV/CTV measurement planning methodologies and attribution models.

• Facilitate best-in-class execution by providing strategic guidance and access to key tools and resources.

• Work closely with internal departments and external partners to optimize workflow and campaign outcomes.

Client Partnership & Business Growth

• Act as a strategic advisor to clients understanding their business needs and guiding them on effective video-first strategies.

• Deliver performance reports and actionable insights that turn data into growth opportunities.

• Identify and proactively address potential risks or gaps in media execution.

Innovation & Process Optimization

• Contribute to the evolution of TVCTV strategies keeping up with trends in addressable TV streaming targeting and audience segmentation.

• Drive internal process improvements to enhance operational efficiency and media effectiveness.

• Optimize resource planning and team allocation for maximum impact on campaign delivery.

Requirements:

• 5 - 6 years of experiencein video media planning and buying with strong focus on linear TV and CTV ecosystems.

• Strong expertise in TV/CTV metrics delivery models and planning rules (e.g. GRPs reach/frequency models incremental reach).

• Proven experience managing media audits assessment reports and external validation processes.

• Advanced proficiency with media tools such as Kubik AQX Arianna MCS.

• Solid analytical skills with the ability to interpret data and apply it strategically.

• Excellent communication and presentation skills in both English and Italian.

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