Integrated Media Leader

Santander () is evolving from a global high-impact brand into a technology-driven organization and our people are at the heart of this journey. Together we are driving a customer-centric transformation that values bold thinking innovation and the courage to challenge whats possible.

This is more than a strategic shift. Its a chance for driven professionals to grow learn and make a real difference.

Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

THE DIFFERENCE YOU MAKE

Santander is looking for a Integrated Media Strategist based out of Madrid.

Were shaping the way we workthrough innovation cutting-edge technology collaboration and the freedom to explore new ideas. To succeed in this role you will be responsible for:

Lead the creation of a strong and consistent media strategy across all media touchpoints(TVDigital etc) for All Santander delivering on business objectives within allocated budget considering market trends and consumers insights.

Coordinate Santander/agency media teamsto ensure perfect implementation of media strategies across touchpoints.

Adapt media strategiesaccording to business needs and budget variations.

Support innovationto remain ahead of competition: Connect externally to stay connected with media industry & consumers trends Work hand-in-hand with digitalconsultants to ensuredigitalexcellence. Test new ways of building plans to make it more effective

Work togetherwith multiple functions (brands trial data consumer market knowledge market technologist etc) & partners to deliver a consumer-centric data strategy.

Lead Activations.Activate media plans in line with planned reach. Champion and drive relevant Insights and Ideas to win the heart of our Consumers & Customers

Monitor media strategy performanceon-going and adjust media strategies as needed.

Lead market competitive analysisto understand competitors strategies and adjustment of media strategies as needed.

WHAT YOULL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. Were enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge skills and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

• Min. 7 -10 years of experience

• Proven experience on strategic media planning in a Media Agency.Experience with Consumer-Packaged Goods companies is highly appreciated.

Languages

• Fluent in English

Hard Skills

Knowledge of Spain media landscape TV CTV Print OOH and big focus ondigitalincluding programmatic marketing and activation of awareness and performance campaigns.

Knowledge of systems and tools:Infoadex GFK Instar Analytics EGM AIMC planning tools such as Comscore & Tom Micro experience in media planning management platforms such as MediaTools Lumina or Mercury.

Soft Skills

Courageous Leader with media experience and willingness to continuously learn. We are seeking a business-minded people with knowledge of the media marketing landscape who puts the consumer experience at the heart of activities and decisions.

Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed. With an ability to naturally make creative connections experimenting continuously and push boundaries.

Excellent interpersonal & collaboration skills. You will be trusted to navigate a Matrix organization influence people and build strong relationships internally/externally to drive action.

WE VALUE YOUR IMPACT

Your contribution matters and its recognized. You can expect a fair competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.

• We offer more than just a paycheckour benefits are designed to support your life your goals and your well-being now and into the future.

• Your health is our priority. Through BeHealthy our global wellness programme we promote Holistic wellbeing

• We know family is everything. Thats why we offer parental leave childcare support and family-friendlyprogrammes tailored to each life stage.

• Were enable our teams to go beyondthrough global opportunities and broad career paths.

• We believe in the power of helping. You can dedicate part of your working hours to volunteering

Were here to keep you motivated help you reach your goals and celebrate your progress every step of the way.