Customer Relationship & Engagement Lead

Comité Português Para A UNICEF

Job Location:

Lisbon - Portugal

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

ABOUT UNICEF

UNICEF is the worlds leading childrens rights organization working for children in 190 countries to save lives defend rights and help fulfill their potential. We are funded entirely by voluntary contributions and are committed to making a lasting difference for children.

JOB PURPOSE

UNICEF Portugal is creating a new role for a strategic mission-driven professional to design launch and scale supporter engagement for Mid & High value segments as well as Legacy Giving.

You will architect the strategy test and learn and turn insights into high-touch relationship-led programs that increase retention upgrade and lifetime value ensuring UNICEF Portugal remains a trusted and inspiring choice for philanthropic giving. You will collaborate cross-functionally with internal teams and external partners and represent Portugal in global communities.

KEY RESPONSIBILITIES

1. Strategy & Planning

Design and own the go-to-market for Mid & High Value engagement: segmentation value propositions journey architecture (onboarding stewardship upgrade win-back) data-driven triggers and test-and-learn roadmap while tailoring messaging across channels.
Run integrated personalized campaigns (email/SMS/push premium content small-group events) targeting both warm and cold audiences.
Create a compelling engagement proposition based on supporter insights market research and emotional storytelling.

2. High-End Supporter Engagement & Stewardship

Deliver a high-end stewardship program for mid/high value supporters with personalized communications impact updates and recognition moments (briefings progress reports curated events) to deepen trust and drive upgrades.
Partner with Donor Success and Communications teams to co-create experiences (e.g. project immersions expert sessions) that strengthen connection and demonstrate tangible impact.
Lead cross-functional planning rituals and uphold message consistency across touchpoints.

3. Legacy Giving

Embed legacy asks naturally across journeys prioritizing the right timing audience and content so that legacy becomes a thoughtful option for high-affinity supporters.
Acquire Legacy Leads from Cold Audiences: Run value-led GDPR-compliant outreach (content marketing thought leadership and educational sessions) to attract and qualify new legacy-curious prospects.
Nurture a simple but meaningful Legacy Community (updates occasional events tailored content) to maintain trust and intent; ensure alignment with legal/finance and UNICEF global standards.

4. Operational Excellence & Collaboration

Coordinate external partners (copy design print legal) to deliver on-time on-budget campaign materials and experiences.
Liaise with UNICEF HQ for investment proposals and performance updates; contribute to the Annual Plan and organizational planning cycles.

5. Data CRM & Compliance

Maintain clean structured CRM data (preferences relationships history value); leverage analytics for segmentation propensity and ROI measurement; establish dashboards and recurring reporting (retention upgrade LTV event participation influenced revenue).
Ensure GDPR compliance and UNICEF policy adherence in data processing and legacy management.

QUALIFICATIONS AND COMPETENCIES OF A SUCCESSFUL CANDIDATE

EXPERIENCE & EDUCATION:

Bachelors degree in Marketing Communications Management or related field (preferred).
5 years in marketing/commercial/communications/fundraising with proven experience in high-level supporter engagement and/or relationship marketing; experience with digital channels and integrated campaign management is a plus.

SKILLS & COMPETENCIES:

Superior verbal and written communication skills including storytelling and presentation.
Strategic thinker with strong planning analytical and organizational skills.
Data-driven mindset with experience using CRM systems and donor analytics.
Empathetic and relationship-oriented with a deep understanding of supporter motivations.
Resilient proactive and able to lead projects independently in a fast-paced environment.
Collaborative team player with the ability to influence and inspire across teams.
Fluent in Portuguese and English both spoken and written.

WHAT WE OFFER

Hybrid work model with flexibility.
A sustainable office environment.
Additional vacation days and a special day off for your birthday.
Flexible afternoons for family time.
Fresh fruit in the office.
Health insurance.
Onsite doctor 1x/month.
Opportunities for professional growth within a dynamic team.

VALUES

UNICEFs work is guided by the values of Care Respect Trust Integrity Accountability and Sustainability. We are committed to upholding these values in all that we do.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations including sexual exploitation and abuse sexual harassment abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will undergo rigorous reference and background checks and are expected to adhere to these standards and principles.

ABOUT UNICEFUNICEF is the worlds leading childrens rights organization working for children in 190 countries to save lives defend rights and help fulfill their potential. We are funded entirely by voluntary contributions and are committed to making a lasting difference for children.JOB PURPOSEUNICEF...